Global Leader in Customization Zazzle to Offer BATTLESHIP BrandCustom Merchandise

Global Leader in Customization Zazzle to Offer BATTLESHIP BrandCustom Merchandise

Hundreds of Movie-and Game-Themed Products Launch on Zazzle, Offering Fans Customized Apparel and Gear

REDWOOD CITY, Calif., May 17, 2012 /PRNewswire/ -- Zazzle, the world leader in online product customization, today announced, that under license from Hasbro, Inc. it will offer hundreds of customizable products based on the company's BATTLESHIP brand. The offerings will include imagery and graphics from BATTLESHIP, the upcoming epic action-adventure film from Universal Pictures, as well as the classic head-to-head combat game.

"BATTLESHIP is an iconic brand, and now with Zazzle, movie viewers and game enthusiasts alike can own a piece of the tradition. Both long-time enthusiasts and new fans will be able to customize and purchase the most unique apparel and coolest products," said Melanie Sherk, Zazzle's Vice President of Business Affairs.

By using hundreds of images and graphics from the BATTLESHIP brand consumers will be able to customize a wide range of merchandise, including apparel, consumer electronic cases, posters, and more.

"BATTLESHIP is one of Hasbro's timeless brands that has built a loyal fan base, and now this community has a way to take home a piece of the experience by customizing and purchasing their own unique and original film and board game-themed gear," said Elizabeth Miller, Hasbro's Global Brand Licensing and Publishing Creative Director.

To see all of the products and images, and to customize your own BATTLESHIP brand gear, visit www.zazzle.com/battleship.

About Zazzle

Zazzle is the world's leading platform for quality custom products. Zazzle's proprietary technology enables individuals, professional artists, and major brands, including Disney and Hallmark, to create and offer billions of unique products for customers worldwide. Zazzle's rapidly expanding product base covers every topic imaginable and includes t-shirts, business cards and invitations, in addition to a variety of custom gifts. Upon creation, products are instantly and accurately visualized on the site and offered in the Zazzle marketplace. When ordered, each product is made on-demand, typically within 24 hours. Launched in 2005 and based in Redwood City, California, Zazzle's vision is to redefine commerce, powered by the world's imagination.

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications in the U.S. Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens."Learn more at www.hasbro.com

© 2012 Hasbro, Inc. All Rights Reserved.

SOURCE Zazzle

Zazzle

CONTACT: Nicole Plati, +1-847-415-9342, nplati@sspr.com, for Zazzle

Web Site: http://www.hasbro.com


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