Cox Television Signs With Rentrak

Cox Television Signs With Rentrak

--Deal with Cox's Orlando TV Stations Adds Another Blue-Chip Broadcaster to Rentrak's Roster--

PORTLAND, Ore., May 18, 2012 /PRNewswire/ -- Rentrak Corporation (NASDAQ:RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced the company has signed a multi-year StationView Essentials contract, which includes access to Advanced Demographics and Polk Automotive and Political ratings, with WFTV (ABC) and WRDQ (IND) in Orlando, Florida. This signing marks the 35th station group to subscribe to Rentrak's census-based TV ratings information.

"We welcome Cox Television to Rentrak's fast-growing Local Station client family," said Rentrak's Cathy Hetzel, Corporate President and President of Advanced Media and Information. "Cox is a leading local broadcast group and we look forward to working closely with them to maximize their revenue potential by using Rentrak's census-based measurement solutions."

As the census-based television ratings currency, Rentrak provides passive, electronic daily measurement of all TV stations in all 210 media markets nationwide and is the only fully-integrated system of detailed satellite, telco and cable TV viewing data commercially available that incorporates viewing information from over 20 million televisions.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

RENTM

Contacts for Rentrak Corporation:
Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
E-mail: solmsted@rogersandcowan.com / abialek@rogersandcowan.com

(Logo: http://photos.prnewswire.com/prnh/20111007/MM82941LOGO)

SOURCE Rentrak Corporation

Photo:http://photos.prnewswire.com/prnh/20111007/MM82941LOGO
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Rentrak Corporation

Web Site: http://www.rentrak.com


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