YOU On Demand and China Home Cinema Sign Exclusive Deal for Video On Demand Services

YOU On Demand and China Home Cinema Sign Exclusive Deal for Video On Demand Services

Includes Transactional Video On Demand and Subscription Video On Demand

NEW YORK, Jan. 11, 2012 /PRNewswire/ -- YOU On Demand Holdings, Inc., (OTCBB: CBBD), China's leading national Pay-Per-View (PPV) and Video On Demand (VOD) platform, and Hua Cheng Film and Television Digital Program Co. Ltd's China Home Cinema (CHC) have entered into an exclusive deal that will have YOU On Demand oversee all Transactional Video On Demand (TVOD) and Subscription Video On Demand (SVOD) services. CHC is the largest premium movie channel, currently covering over 50 million cable homes.

The deal gives YOU On Demand access to over 100 award-winning domestic movies each month such as "Beginning of the Great Revival," "Let The Bullets Fly," "Forever Enthralled," "14 Blades" and others from the extensive CHC movie library for its VOD services. The titles available on TVOD will be located within the YOU On Demand platform. The SVOD service will be called "CHC Cinema On Demand." YOU On Demand will also manage all the Value-Added-Services for CHC. This includes distribution, marketing services, digital strategy, research, reporting, encoding, transcoding and metadata management.

"We are honored to be in this historic partnership with CHC," said Shane McMahon, Chairman and CEO of YOU On Demand. "For the first time, consumers will be able to enjoy CHC's premium content on a TVOD and SVOD basis and YOU On Demand is proud to be delivering it to them."

"The partnership with YOU On Demand will expand CHC's offering to include Video On Demand," said an executive from CHC. "In addition to the top level entertainment for our customers, we look forward to working with them in areas such as marketing, film data management, sales research and other Value-Added-Services, to build a premium movie entertainment platform."

About YOU On Demand Holdings, Inc.
YOU On Demand is the leading national Pay-Per-View and Video On Demand platform in China. The Company offers high quality premium content to customers across China through its Near Video On Demand (NVOD), Video On Demand (VOD) and Subscription Video On Demand (SVOD) services. The Company consists of a portfolio of businesses that include alliances with leading media operators, comprehensive end-to-end content delivery, an exclusive billing solution, governmental partnerships and approvals, and value added services.

YOU On Demand has secured strategic partnerships with the largest media entities in China, and has a highly experienced management team with a strong background in Cable, Television, Media and Telecom. The company is headquartered in New York, NY, with its China headquarters in Beijing. For more information, visit http://www.yod.com.

SafeHarbor Statement
This press release contains certain statements that may include "forward looking statements." All statements other than statements of historical fact included herein are "forward-looking statements." These forward looking statements are often identified by the use of forward-looking terminology such as "believes," "expects" or similar expressions, involve known and unknown risks and uncertainties. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, they do involve assumptions, risks and uncertainties, and these expectations may prove to be incorrect. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on its website (http://www.sec.gov). All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.

SOURCE YOU On Demand Holdings, Inc.

YOU On Demand Holdings, Inc.

CONTACT: Jason Finkelstein of YOU On Demand, +1-212-206-1216, Jason.Finkelstein@yod.com; or Stuart Zakim of Bridge Strategic Communications, +1-732-754-9051, stu@bridgestrategic.com, for YOU On Demand

Web Site: http://www.yod.com

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