UK Film-Maker Launches Production Management and Data Tracking System to Streamline the Film and Video-Making Process

UK Film-Maker Launches Production Management and Data Tracking System to Streamline the Film and Video-Making Process

LONDON, January 17, 2012/PRNewswire/ --

Today sees the worldwide release of Synaesthesia [http://synaesthesia.surrealroad.com
], a production management and data-tracking system for the film and video industry.
Designed to streamline the digital production process, Synaesthesia
[http://synaesthesia.surrealroad.com ] is a multi-layered, visually-rich, digital worksheet
that can capture all elements of a production in a single place. It was created by the
UK-based film workflow specialist, Surreal Road, who spent the last two years putting it
through rigorous beta testing.

Synaesthesia [http://synaesthesia.surrealroad.com ] enables the easy breakdown,
tagging and annotation of information, material and assets throughout the production
lifecycle. From scenes, characters and costumes, to equipment, sets and shots.
Synaesthesia [http://synaesthesia.surrealroad.com ] is flexible and fully scale-able.
Users can focus purely on recording core information, such as notes or contact details, or
capitalise on the system's advanced features, such as the ability to manipulate edit
decisions or capture camera footage metadata, to make content searchable at a later date.

Synaesthesia [http://synaesthesia.surrealroad.com ] uses Filemaker(c) technology and
is compatible with leading editing and finishing software, such as Assimilate, Final Cut
Pro, Final Draft, Scratch and Shotgun. It supports a variety of job roles along the
complex and fragmented production process, delivering comprehensive tracking of each
element and an integrated overview of the entire production. Licence holders can use the
system independently or share information amongst each other, to aid workflow. Features
include:

Pre-Production

- The ability to import a screenplay for an automatic breakdown of scenes,
shots and characters
- Organise, tag and annotate concepts and pre-production material
- Attach files - from video, such as screen tests; to images, such as costume or
location ideas
- Use thumbnails to work visually and create digital storyboards
- Log the dates that physical and digital assets will be needed for specific
parts of a production and keep track of them throughout
- Assign contacts to different elements of the production.

Whilst Shooting

- Record the detail of each shoot, to aid continuity and post-production
adjustments
- Automatically import metadata from sources such RED(R) Camera footage
- Easily enter addresses using Google(R) Maps
- Log any on-set issues.

Post-production

- Create storyboarded sequences from logged footage and output them to
editing systems
- Manipulate Edit Decision Lists to perform tasks such as adding handles
- Log technical information, to create trailers or showreels.

UK Film-Maker Launches Production Management And Data Tracking System To Streamline
The Film And Video-Making Process/...2

Commenting on the release, Jack James, Managing Director of Surreal Road, said: "I
know from personal experience how difficult it is to keep track of everything during the
lifetime of a production. In fact, Synaesthesia was born out of the desire to streamline
my own workload when I was the data manager on a BBC set. Since then, we've worked hard on
this solution. This is a visual business, so we've created a very visual product to make
it as intuitive, satisfying and effective to use as possible. Put simply, Synaesthesia can
make film-makers' lives much easier. We hope it sets an industry standard for the future."

Visit the website for more product information or to download your copy of
Synaesthesia [http://synaesthesia.surrealroad.com ]:

http://synaesthesia.surrealroad.com

Notes to Editors:

Synaesthesia: pronounced 'syn-aes-the-sia'

- Oxford Dictionary definition: Noun, meaning 'the production of a sense
impression relating to one sense or part of a body by stimulation of another sense or
part of the body.'
- Surreal Road adaptation: Noun, meaning 'the bringing together of all the
pieces of the production puzzle, to create a coherent sense of something bigger.'

About Surreal Road

Surreal Road is a software and design workflow company, focused on supporting the
film, television and video industry. The company's Managing Director, Jack James, has a
background in film and television and began developing Synaesthesia five years ago, whilst
working on the BBC production, Planet Earth.

For more information, contact:
Janet Awe, Awesome Communications:
M: +44-7958-953-215
E: janet@awesomecomms.com
Twitter: @AwesomeComms

Follow Surreal Road on Twitter:
@SurrealRoad

Source: Surreal Road Limited

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