Microsoft's New Xbox 360 On Demand Offering Crowned 'Winner of Winners' at 2012 TV Innovation Awards

Microsoft's New Xbox 360 On Demand Offering Crowned 'Winner of Winners' at 2012 TV Innovation Awards

LAS VEGAS, January 11, 2012/PRNewswire/ --

Microsoft Xbox 360 was named TV Innovator of the Year at the prestigious 2012 TV
Innovation Awards ceremony on 9 January,presided over by IMS Research. Microsoft won the
On Demand Category for upgrades to its Xbox 360 console including partnerships with over
40 new TV and entertainment providers, as well as delivering entertainment voice search
functionality with Bing on Xbox.

Microsoft beat 13 other category winners to take the ultimate 'winner of winners'
accolade in the third annual ceremony, at the Monte Carlo Resort and Casino in Las
Vegas.The award was presented to Jose Pinero, Xbox LIVE senior director of PR for
Microsoft IEBby IMS Research president Ian Weightman.

The 2012 TV Innovation Awards are one of the premier endorsements of innovation in
television and recognize the most forward- thinking companies creating products and
services that are changing the way people watch television.

This year, thereare 14 TV Innovation Awards presented, and each award category was
judged by a completely independent expert panel, and the winners of each category are then
judged against each other to decide the overall TV Innovator of the Year.

Category winners are:

- 3DTV. Samsung Electronics America -Plasma D8000 Series Smart TV
- Advanced User Interface.NDS -Snowflake
- Audio Experience.THAT Corporation/dbx-tv - Total Sonics + Total Cal
- Content Protection.Verimatrix - Verimatrix MultiRights
- Home Networking.Quantenna Communications, Inc. - Quantenna QHS710 802.11n 4x4
Four-Stream MIMO Chipset
- Immersive TV.LG Electronics -LG Electronics BH9420PW CINEMA 3D Sound Blu-ray
Home Theater
- Interactive TV.Hillcrest Labs - Scoop Pointer
- Mobile TV.MobiTV - Television at your fingertips: TV on-the-go
- On Demand.Microsoft - Xbox 360 Teams Up With Entertainment Leaders to
Transform TV
- Semiconductors.Quantenna, Inc. - Quantenna QHS710 802.11n 4x4 Four-Stream MIMO
Chipset
- Set Top Box.Ocean Blue Software - Talk@TV
- TV Design.Samsung Electronics America - LED D8000 Series Smart TV
- TV Performance.Samsung Electronics America - Plasma D8000 Series Smart TV
- Content Storage. thePlatform - mpx

"This year's Award entrants really showed us that the pace of innovation and change in
the TV industry has never been greater," says Ian Weightman, president IMS Research. "The
quality and depth of submissions was extremely evident, with a lot of truly game-changing
solutions being presented. Congratulations to Microsoft in winning the TV Innovator of the
Year against some very strong competition".

About IMS Research

IMS Research is a leading independent supplier of market research and consultancy to
the global electronics industry, offering syndicated market studies, custom research and
consultancy services. Clients include most of the household names in the industry. IMS
Research has offices in Europe, the US, China, Taiwan, South Korea, and Japan.

http://imsresearch.com

Source: IMS Research

To find out more, contact IMS Research: enquiries@imsresearch.com, T: +44(0)1933-402255;
For more information please contact: United States:
Bob Perez, Tel +1-512-302-1977, bob.perez@imsresearch.com; Wes Rogers, Tel: +1-912-506-0869, wrogers@greenfieldscommunications.com; Europe:
Clive Savage, Tel: +44(0)07824-706-402, clive@greenfieldscommunications.com

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