All-Italian Unveiling at CES With i'm Watch and Buongiorno's Play.me Music

All-Italian Unveiling at CES With i'm Watch and Buongiorno's Play.me Music

MILAN and LAS VEGAS, January 10, 2012/PRNewswire-FirstCall/ --

Play.me Radio Edition, the multi-device digital music application recently launched by
Buongiorno [http://www.buongiorno.com ]-DadaEnt, is behind the i'Music channel for i'm
Watch [http://www.imwatch.it ], the first smart wrist watch made in Italy, which is to be
announced today at the CES [http://www.cesweb.org ], the world's foremost electronics and
technology event,at stand 70215 in the Ballroom of The Venetian in Las Vegas.

The Play.me application on i'Music [http://www.imwatch.it/it-it/smartwatch/imusic ]
allows users to select all of their favorite music at a mere touch, thus enabling them to
listen to their music anywhere through the intuitive interface offered by the smart watch
that has already been selected for inclusion as a "CES 2012 Design & Engineering Award
Honoree".

Exclusively for i'Music, Play.me Radio Edition is offering over 1 million radio
channels selected by artist and genre, along with carefully crafted playlists created by
the DJs on the Play.me team, conceived to satisfy all music preferences, whether for pop,
dance, Italian music, jazz, R&B or rock. Using Play.me Radio Edition is quick and
immediate: the music is streamed in high quality and users can even listen offline by
simply choosing a list of their favorite songs and saving them on their i'm Watches.

The radio channels are playlists of individual songs in a sequence that is constantly
updated and not subject to any limits of use in terms of time or space. After having
selected a radio channel, users can synchronize their smart watches to keep that channel
always available for them to listen to at any time.

Smart watches with the Android operating system are innovative, effective wrist
watches that are integrated with next-generation smartphones.Audio quality is guaranteed
by 3.5 mm input/output mini-jacks for headphones, integrated speaker microphone connection
and power and external "on," "off," "stand-by," "re-activate volume," "+" and "-"
controls.

Buongiorno-DadaEnt, the Company behind Play.me Radio Edition app,has made it also
available as a multi-device Web application based on HTML5 for use on PCs, tablets and
smartphones or as a native application for Samsung smartphones and smart TVs.

For more information about Buongiorno and Play.me, please visit the websites
http://www.buongiorno.com and http://www.playme.it

Contact: Monica Montefusco, Tel. +39-02-582131, Email:
monica.montefusco@buongiorno.com

Source: Buongiorno Spa

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