Light Media Signs Agreement With Arbitron

Light Media Signs Agreement With Arbitron

ATLANTA, Jan. 3, 2012 /PRNewswire/ -- Light Media (OTC Markets: LGMH), Inspirational Media Specialist, announced today that, in support of its flagship radio station (Power 105.5/The King - WZBN-FM, www.Power105TheKing.com), it has signed an agreement with Arbitron for radio ratings services for the BIA/Kelsey research group estimated $5.5 million Metro Albany, GA radio advertising market. Arbitron Inc. (NYSE: ARB) is the leading media and marketing research firm serving the media - radio, television, cable, online radio and out-of-home-as well as advertisers and advertising agencies. Metro Albany, GA encompasses a 16-county radius and 320,000 residents, in SW Georgia, serving as the gateway to Alabama and NW Florida.

"With the exception of Clear Channel Radio and now Light Media, no other radio station group(s) (not even Cumulus) operating in the Albany, GA market have authorized access to Arbitron radio ratings data for Albany, GA; and this unique positioning provides a powerful competitive advantage on a local, regional and national scale as presentations are able to be reinforced with tangible, real data detailing market performance and trends. Consumer Information and comparative peer performance data are priceless commodities and Arbitron provides a powerful statistical data tool-set to level the playing field for radio ownership groups of all sizes via providing even access to information which is relied upon by (media, sales & marketing) intelligentsia, advertisers, buyers, investors, opinion-makers and decisions-makers 24/7 worldwide. With radio's predicted upward growth to $14.7 billion per annum in revenues in 2012, Light Media will creatively utilize Arbitron's invaluable radio market and consumer data for (1) strategic business purposes and (2) closing local, regional and national advertisers who are seeking to maximize their product/services/brand awareness within and throughout the Metro Albany, GA market," said Danny Wilson, CEO, Light Media.

About Arbitron:

Arbitron Inc. (NYSE: ARB) is the media and marketing research firm serving the media- radio, television, cable, online radio and out-of-home-as well as advertisers and advertising agencies. Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The company has developed the Portable People Meter device and PPM 360, new technologies for media and marketing research. For more information, please visit: www.Arbitron.com.

About Light Media:

Light Media (OTC Markets: LGMH), Inspirational Media Specialist, markets, produces and distributes inspirational music, video, video games, print media and entertainment in the Urban Media space through its network of radio, Internet, television, print and special events global business platforms and marketing and alliance partners. Light Media is also the 20th publicly-traded radio/media conglomerate (member) of the prestigious RBR-TVBR Media Stocks Index (see full RBR-TVBR Media Index listing at: http://www.rbr.com/radio/stocks-closed-mixed-on-tuesday-11-29-11.html ). To listen to Power 105.5/The King, please visit: www.Power105TheKing.com. For more information, please visit: www.LightMediaHoldings.com. Light Media Capitalization Structure, as of Q4 (2011): Common Shares Issued: 38,273,500; Common Shares Float; 7,050,000; Common Shares Authorized: 100,000,000.

About Power 105.5 ... The King:

Power 105.5...The King is located in Albany, GA, as SW Georgia's #1 Station for Inspiration. For more information, please visit: www.Power105TheKing.com. To listen live (via the Internet--outside of Metro Albany, GA (24/7), please visit: www.lifestream.tv/theking (Click 'Play' button to stream online or on your cellphone or digital device). Follow us on FaceBook and Twitter at: http://www.facebook.com/pages/Power-105-the-King/108191729261111; and http://twitter.com/#!/power105theking

About Albany, GA:

Founded by Connecticut Businessman, Nelson Tift, the City of Albany, GA was Incorporated in December 27, 1838. According to the United States Census Bureau, the Albany, Georgia Metropolitan Statistical Area (MSA) had an estimated population of 165,400 and ranked #234 in the U.S. The MSA consists of Dougherty, Terrell, Lee, Worth, and Baker Counties. The racial makeup is: 64.80% African American and Black, 33.21% White, 0.21% Native American, 0.60% Asian, 0.03% Pacific Islander, 0.45% from other races, and 0.71% from two or more races. Hispanic or Latino of any race were 1.23% of the population. Health care, education and the Marine Corps Logistics Base Albany are the largest employers. Manufacturing, transportation, and retail trade are also important foundations of Albany's economy and the city acts as a hub for commerce in southwest Georgia. Albany is the birthplace of legendary recording artist: Ray Charles.

Cautionary Note Regarding Forward-Looking Statements:

This press release contains statements, which may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of Light Media (OTC: "LGMH") and members of its management as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements.

Contact:
Light Media
LightMediaPR@yahoo.com

SOURCE Light Media

Light Media

Web Site: http://www.arbitron.com

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