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Thursday, January 12, 2012

KraftMaid® Cabinetry Joins ABC's Extreme Makeover: Home Edition in Joplin, Mo., to Reveal Seven New Homes for Seven Deserving Families

KraftMaid® Cabinetry Joins ABC's Extreme Makeover: Home Edition in Joplin, Mo., to Reveal Seven New Homes for Seven Deserving Families

Residents Get Fresh Start in Celebration of Show's 200th and Final Episode

ANN ARBOR, Mich., Jan. 12, 2012 /PRNewswire/ -- To celebrate its 200th and final episode, ABC's Extreme Makeover: Home Edition will reveal seven homes for seven families who lost theirs to the tornado that devastated the city of Joplin, Mo., last May. In what producers say is one of the largest projects ever undertaken by the reality show, Extreme Makeover: Home Edition­--along with thousands of volunteers--successfully re-built the houses in just seven days. The episode will air this Friday, Jan. 13, at 8 p.m. ET/7 p.m. CT on ABC.

"KraftMaid was proud to be a part of such a tremendous effort in Joplin," said Mark Ayers, vice president of brand marketing for KraftMaid. "Working with the Extreme Makeover: Home Edition design team, we were able to help ensure all the homes were different so the families who would live there had a unique space created just for them."

Each of the seven homes is designed to reflect a different American architectural style. From the Nevins family's hip, urban, eco-friendly cottage to the Nguyen family's traditional Arts & Crafts-style home, all feature KraftMaid cabinets in different door styles and finishes to complement the home.

"It was a challenge to bring seven different designs to life in Joplin for these homeowners," said Tracy Hutson, Extreme Makeover: Home Edition designer. "As a designer, I was excited to have so many cabinetry colors, finishes and styles to work with."

Springfield, Mo.-based Cabinetry Showcase by Ed Hines Company, KraftMaid's local dealer partner, coordinated the installation for each home.

A Partner From the Beginning

KraftMaid Cabinetry has been a proud partner and the exclusive cabinetry provider to Extreme Makeover: Home Edition since the show's inception. In fact, KraftMaid is the only partner who has been present since the pilot episode. Throughout the award-winning show's history, each episode has featured KraftMaid cabinetry designed specifically for that family's needs and style.

"KraftMaid's vision, design and ideas always worked well with our design team's," said Extreme Makeover: Home Edition designer, Michael Moloney. "From the very first episode to the last, KraftMaid helped us make every kitchen special, turning each house into a home."

Over the last nine seasons, KraftMaid has helped build spaces for more than 200 families across the country, which has resulted in some impressive statistics.


-- KraftMaid Cabinetry donated more than 14,000 cabinets; an average of
1,600 cabinets per season.
-- KraftMaid employees installed nearly 22,000 hardware knobs, pulls and
handles.
-- Extreme Makeover: Home Edition designers have selected 110 different
KraftMaid door styles.
-- The most popular wood species used in the homes are maple and cherry.
-- Ranging from light to dark, there have been more than 90 different
KraftMaid finishes featured in the homes with the most popular being
Dove White, Natural, Kaffe and Peppercorn.
-- Per episode, it takes more than 200 KraftMaid employees to manufacture
and deliver the cabinetry to each home site.


Tune in to watch the final episode this Friday, Jan. 13, at 8 p.m. ET/7 p.m. CT on ABC. For episode highlights and more information about the KraftMaid products featured in each episode, visit Facebook, Twitter and the KraftMaid by Design blog.

About KraftMaid KraftMaid leads the semi-custom cabinetry industry with innovative product design, a robust collection of more than 150 trend-on door styles and more than 65 furniture-quality finishes. Based in Ann Arbor, Mich., and manufactured by Masco Cabinetry, KraftMaid brand cabinetry is backed by a limited lifetime warranty. For more information, visit www.kraftmaid.com.

About Extreme Makeover: Home EditionThe Emmy award-winning reality program Extreme Makeover: Home Edition, now in its ninth season, is produced by Endemol USA, a division of Endemol Holding. It's executive-produced by Brady Connell and George Verschoor. For more information, visit joinextreme.com.

SOURCE KraftMaid Cabinetry

KraftMaid Cabinetry

CONTACT: Anne Michaletz of Olson, +1-312-854-7523, cell, +1-612-719-1958, amichaletz@oco.com, for Masco Cabinetry; or Susan Cross of Masco Cabinetry, +1-734-205-4659, cell, +1-517-902-2156, susan.cross@mascocabinetry.com, for KraftMaid

Web Site: http://www.kraftmaid.com


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