YANGAROO Simplifies Ad Delivery with Integration of Ad-ID

YANGAROO Simplifies Ad Delivery with Integration of Ad-ID

Single-Click Syncs Data Between Brands, Agencies and Broadcasters

TORONTO, Dec. 8, 2011 /PRNewswire/ - YANGAROO Inc. (TSX-V: YOO, OTCBB: YOOIF), the industry's leading secure digital
media distribution company, today announced the completion of an
integration with Ad-ID, the unique ad identifier developed by the
American Association of Advertising Agencies (4 A's) and the
Association of National Advertisers, Inc. (ANA).

Rather than re-enter all of the information related to an ad, brands and
agencies utilizing YANGAROO's DMDS Platform can simply click a button
that will automatically populate data from their Ad-ID account.  This
information can be utilized within the DMDS system to more effectively
manage advertising assets or run advanced reports.  The stations
receiving materials via DMDS can receive this data in a multitude of
formats, leading to more accurate fulfillment with data that can be
automatically synchronized into the most popular playback and
automation tools in the industry.

"We are pleased that digital delivery firms are continuing to adopt
Ad-ID," said Harold Geller, Senior Vice President of Cross-Industry
Workflow at the 4A's.  "With this integration we are pleased that
YANGAROO has taken things a step further in an attempt to provide
enhanced data to broadcasters in a format they can easily integrate
with their systems.  That's exactly what the 4A's and ANA set out to
achieve with Ad-ID."

This integration is part of an on-going project at YANGAROO to eliminate
the use of a "slate" in its file delivery platform.  Currently, all ads
and music videos contain 5 seconds of video information at their start
which provides basic data like the brand, length and runtime.  This is
an unnecessary legacy associated with tape delivery and creates larger
files and manual re-entry of data when received by broadcasters. 
Through its membership in the Advanced Media Workflow Association
(AMWA), YANGAROO will fully support the AS-12 specification, which will
embed all of the slate information (including Ad-ID data) inside the
actual file.  This means that any system accessing or managing the
video will instantly know everything there is to know about that video.

"Manual data entry is time consuming and often leads to errors," said
Richard Klosa, Chief Technology Officer at YANGAROO Inc.  "It's been
our focus to facilitate fast and easy collaboration between advertisers
and broadcasters.  Now advertisers have a no fuss way to add data and
we in turn provide that highly accurate information to broadcasters to
automatically integrate into their file and data ingestion workflows."

About YANGAROO:

YANGAROO's patented Digital Media Distribution System (DMDS) is a
leading secure B2B digital delivery solution for the music and
advertising industries. DMDS replaces the physical distribution of
audio and video content for music, music videos, and advertising to
television, radio, media, retailers, and other authorized recipients
with more accountable, effective, and far less costly digital delivery
of broadcast quality media via the Internet. The DMDS Awards platform
powers many of North America's major awards shows.

Named one of Canada's Top 100 Tech Companies by Canadian Business,
YANGAROO has offices in Toronto, New York, Los Angeles, and Dallas.
YANGAROO trades on the TSX Venture Exchange (TSX-V) under the symbol
YOO and in the U.S. under OTCBB: YOOIF.

The statements contained in this release that are not purely historical
are forward-looking statements and are subject to risks and
uncertainties that could cause such statements to differ materially
from actual future events or results. Such forward-looking statements
are made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. The TSX Venture Exchange does
not accept responsibility for the adequacy or accuracy of this release.

SOURCE YANGAROO Inc.

YANGAROO Inc.

CONTACT: For further information, please contact Scott Wambolt at 416-534-0607 ext.111 or visit www.yangaroo.com.

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