GREY GOOSE ENTERTAINMENT® Debuts Third Season of 'Rising Icons'

GREY GOOSE ENTERTAINMENT® Debuts Third Season of 'Rising Icons'

First installment of GREY GOOSE original series to broadcast online Thursday, Dec. 8

CORAL GABLES, Fla., Dec. 8, 2011 /PRNewswire/ -- GREY GOOSE ENTERTAINMENT® has announced the debut of its third season of the acclaimed original series "RISING ICONS," recognizing the most influential artists currently taking the music scene by storm. The inaugural episode featuring hip-hop artist Future hits online distribution channels Thursday, Dec. 8, with episodes for several artists to follow including Big Sean, Marsha Ambrosius, Ellie Goulding, Miguel, Jake Troth and Band of Skulls.

Created and produced by GREY GOOSE ENTERTAINMENT, the innovative brand extension responsible for the Sundance Channel original series "ICONOCLASTS," "RISING ICONS" will chronicle the lives of these musical revolutionaries both on and off the stage, at home and on the road. Each artist will be showcased in three unique installments that capture a day-in-the-life account of their journey to stardom. These rarely documented scenes from recording sessions, industry events and live performances are punctuated by candid commentary from the artists that intimately explore their passions, fears, motivation and inspiration.

"It's an honor and a thrill to support these artists and their craft while providing a platform that contributes to the arts and entertainment in a new and meaningful way," said Chauncey Hamlett, senior brand manager for GREY GOOSE ENTERTAINMENT. "GREY GOOSE has become synonymous with celebrating the very best in life, which includes this exceptional group of talented individuals who will undoubtedly resonate with our consumers."

New to this season is a multifaceted digital distribution campaign centered around the GREY GOOSE Facebook fan page (www.facebook.com/GREYGOOSE). Original "RISING ICONS" content will also be featured on VEVO, the world's leading all-premium music video and entertainment platform. Fans can get to know the RISING ICONS across VEVO including VEVO.com (www.vevo.com/show/grey-goose-rising-icons/15), mobile apps and on VEVO's syndication sites such as YouTube. The series will highlight the "GREY GOOSE ENTERTAINMENT Presents RISING ICONS Concert Tour" which swept more than 25 cities across America this fall.

"The 'RISING ICONS' series distinguishes itself in its ability to offer exclusive access to extraordinary musical artists as they rise to greatness," said Robert Friedman, president of media and entertainment for @radical.media, the series producer for the program. "Catapulting off the success of the series' last two seasons, we are thrilled to have the opportunity to capture for GREY GOOSE those rarely filmed moments in the lives of this year's medley of rising young stars."

With a more diverse talent pool than ever before, season three of "RISING ICONS" will journey through the worlds of hip-hop, rock, alternative and electro-pop music. Past ICONS include this year's GRAMMY nominee for Best New Artist, J. Cole, and GRAMMY nominee for Best Rap/Sung Collaboration and Best Rap Song, Kid Cudi.

"RISING ICONS" is created and executive produced by Chauncey Hamlett and Shane M. Graber for GREY GOOSE ENTERTAINMENT and co-executive produced by Jon Kamen, Robert Friedman, Justin Wilkes and Sidney Beaumont of @radical.media. Jon Doran ("Iconoclasts," "Beastie Boys: Awesome," "I Shot That!") is the director and series producer.

For additional information including previews, show schedules and more, visit www.facebook.com/GREYGOOSE.

About GREY GOOSE ENTERTAINMENT®

Founded in April 2005, GREY GOOSE ENTERTAINMENT is dedicated to producing original and unique content for television, music and film. Each innovative project reflects the spirit of GREY GOOSE Vodka and celebrates the interests of its consumers. "ICONOCLASTS" was the first production from GREY GOOSE ENTERTAINMENT. GREY GOOSE ENTERTAINMENT also supports "THE ARTISTS DEN," an innovative enterprise that curates the best new music from around the globe, as well as "RISING ICONS," an original series and national concert tour celebrating some of the most influential new artists on their journey to stardom.

About GREY GOOSE® Vodka

Every aspect of the creation of GREY GOOSE® is focused on crafting vodka of unmatched quality. The creation of GREY GOOSE begins with the very best ingredients from France - soft winter wheat from le grenier a ble (the breadbasket of France) and spring water from Gensac, Cognac, that is naturally filtered through Grande Champagne limestone. A unique distillation process brings out the naturally superior characteristics of these ingredients. From field to bottle, the expertise of the GREY GOOSE Maitre de Chai (Cellar Master), Francois Thibault, ensures an unparalleled smoothness and exceptional taste. The GREY GOOSE portfolio is comprised of GREY GOOSE Vodka, GREY GOOSE La Poire, GREY GOOSE L'Orange and GREY GOOSE Le Citron flavored vodkas. During the past 10 years, GREY GOOSE Vodka has helped charities to raise more than $1 billion dollars. www.GreyGoose.com.

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©2011 GREY GOOSE AND THE GEESE DEVICES ARE TRADEMARKS AND/OR REGISTERED TRADEMARKS. IMPORTED BY GREY GOOSE IMPORTING COMPANY, CORAL GABLES, FL. VODKA 40 % ALC. BY VOL.; FLAVORED VODKAS 40 % ALC. BY VOL.- DISTILLED FROM GRAIN.

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CONTACT: CONTACT: Chris Walters, +1-917-351-8600, cwalters@hs-pr.com; or Jenna Gerbino, +1-917-351-8600, jgerbino@hs-pr.com

Web Site: http://www.GreyGoose.com

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