Let's get Social. 63 Percent of Brits use Social Media to Enhance Their TV Experience

Let's get Social. 63 Percent of Brits use Social Media to Enhance Their TV Experience

LONDON, December 8, 2011/PRNewswire/ --

Motorola's global research study shows viewers are augmenting TV habits with Internet
usage

- 29 percent of British viewers watch television on a mobile device
- Almost 10 percent of British viewers watch more than 30 hours of TV a week.
Second only to the US
- Britain has over twice the amount of users on Twitter than Germany and France

The British emerge as a nation of traditional television lovers, according to the
findings of Motorola's third Media Engagement Barometer, a 9000 person global study of
television viewing habits.

With a combined weekly average of 14 hours of television, Brits are watching more than
any of their European neighbours - Germany, France, Sweden, Russia and Turkey - and are
joint second with Japan, behind the US, where the average viewer watches 15 hours a week.

However, this doesn't mean we're a nation of couch potatoes stuck on the sofa in front
of the goggle box. The survey also reveals that 29 percent of British viewers are watching
some form of television or video - either streamed live or on-demand - on a mobile device,
with the laptop being the favourite device.

The Brits also emerge as a social bunch too with 63 percent of viewers saying that
they have used the Internet or a social network to discuss a television programme while
they are watching it, although this is way behind the leader China where a massive 92
percent of the population have discussed a TV show online, a trend that is being called
'social TV'.

Says Tom Satchwell marketing director, Home business, at Motorola Mobility: "From the
findings, the picture that emerges for British viewers is a nation that loves its
television, certainly more so than its European neighbours, but is quite traditional when
it comes to adopting new viewing habits, at least when compared to Latin America and South
East Asia."

One major trend that emerges from the findings is that the Internet is augmenting
television viewing habits rather than competing with them. While a total of 18 hours on
average a week are spent by the average Brit either surfing the Net or on a social media
site such as Facebook or Twitter, these hours are merging with TV viewing rather than
competing.

Adds Satchwell: "With the ubiquity of laptop computers and smartphones and the
emergence of tablets the humble television has its work cut out trying to remain top dog
for eyeballs in the home. Our study suggests that it's still holding its own and that many
people are merging their surfing and viewing habits, fusing social media with viewing and
creating new possibilities for programme makers and advertisers to interact with them."

While the Brits seem quiet conservative in their viewing habits, the survey shows that
viewers in China, Turkey, Latin America and Russia are surging ahead in their demand for
new services. They spend more hours a week on social networks, they spend more hours than
anyone else watching television on a mobile device and they are far more interested in
signing up to new services - such as linking a social network with a TV to make
recommendations based on what friends are viewing.

Interestingly, regions with very advanced viewers are also more likely to be worried
about the complexity of new TV services than countries like Britain, which suggests they
are trading peace of mind for the very latest in television and broadcast technology.

Concludes Satchwell: "Overall the 2011 study paints a picture of a world evolving to a
new set of television viewing habits and services. While it's clearly not a revolution,
with countries like Britain, France and Germany keeping the likes of China and Russia in
check, there is a definite trends towards a more social, networked and mobile television
experience and this has huge implications for viewers, broadcasters, advertisers and
companies like Motorola Mobility."

A full report of the findings is available on request, as is an infographic to
illustrate the key findings. Please email Tom Waller, Tom.waller@edelman.com for more
information.

About Motorola Mobility Media Engagement Barometer

Motorola's Media Engagement Barometer is a research project looking into the video
consumption habits of 9000 consumers across 16 markets: Argentina, Australia, Brazil,
China, France, Germany, Japan, Mexico, Russia, Singapore, South Korea, Sweden, Turkey,
UAE, UK and USA. The research was conducted on behalf of Motorola by independent agency,
Vanson Bourne.

As the third major study from Motorola into media consumption habits of consumers in
the home, this research focused on television and video content. The aim of the study was
to develop both a global and regional understanding of what video content was coming into
homes and how it was being consumed, how viewing habits were evolving with the advent of
new technologies such as social media and the trends service providers should seek to
support both now and in the future.

Media Contacts:

Tom Waller

Tom.waller@edelman.com
+44(0)203-0472-397

Source: Home Division of Motorola Mobility

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