Hendrick's Gin Enchanted Forest of Curiosities Revealed in San Francisco

Hendrick's Gin Enchanted Forest of Curiosities Revealed in San Francisco

Most Unusual Gin Brings Extraordinary Indoor Forest Installation to SoMa for the First Time to Kick Off Three Nights of Folly

SAN FRANCISCO, Dec. 7, 2011 /PRNewswire/ -- The most delightfully curious Hendrick's Gin kicked off a most unusual series of events last night in SoMa as it unveiled its Enchanted Forest of Curiosities for the first time ever in San Francisco. The Hendrick's Enchanted Forest of Curiosities took the city by (winter) storm with a snow-filled indoor woodland scene brought to life filled with oddities, bizarre performances, and even a West Coast-rarity of a twinkling firefly or two.

(Logo: http://photos.prnewswire.com/prnh/20111207/NY19147LOGO )

Featuring a snowy indoor treescape, fresh moss and a seating area comprised of chopped tree trunks, the magical forest came to life in the most peculiar way as it took over an unsuspecting loft space in SoMa and served as the backdrop to the enchanted guests not quite sure of what to expect. From the unusual Hendrick's cocktails and canapes served by woodland sprites to the strange sounds of a 1920s inspired ukulele-led band, the curious essence of Hendrick's abounded as the forest was revealed for the first of three consecutive nights in San Francisco. Guests enjoyed Hendrick's cocktails created by Brand Ambassador Jim Ryan, including the Archangel, Snow Miser's Cooler, Alaskan Sour, Post In-Law's Visit Recovery Punch, But Fifteen "bob" Punch, Improved White Cargo Punch, Hendrick's Martini and Hendrick's and Tonic.

"The Hendrick's Enchanted Forest is but a mere peek into the wonderfully peculiar world of Hendrick's," said Joanne Birkitt, Hendrick's Gin Senior Brand Manager. "Nothing makes us happier than serving a tipple or two out of a wishing well while it snows over a mushroom garden growing indoors in San Francisco. We revel in the unexpected and love sharing the wonder of Hendrick's in magnificently curious settings. This is but a small taste of what we will be bringing to many more cities across the U.S. in the coming year."

The Hendrick's Enchanted Forest of Curiosities remains in San Francisco for two more evenings of uniquely delightful entertainment before opening in Brooklyn, New York on December 13, 2011. Guests will be treated to sword swallowers, bearded ladies, forest creature window performances and an unusual performance by a Balkan Romani Brass Band. The Brooklyn Enchanted Forest will feature, among other delights, a foraged dinner prepared by some of New York's finest chefs on December 14, 2011. To learn more about the unusual world of Hendrick's Gin and its Enchanted Forest of Curiosities, visit www.hendricksgin.com or www.facebook.com/hendricksgin.

About Hendrick's Gin and William Grant & Sons

Hendrick's is the most unusual Gin that has taken the world by storm since it was first introduced, thanks to its delightfully unique flavour, which combines a distinct blend of eleven botanicals, as well as the signature infusions of Cucumber and Rose petals, producing a wonderfully refreshing gin with a delightfully unique aroma. Hand crafted in Scotland in miniscule batches by William Grant & Sons, Hendrick's uses a marriage of spirits from a Carter-Head and Copper Pot Still, a combination that produces a divinely smooth gin that has both the required character and balance of subtle flavours. In the ten years since Hendrick's was first introduced to America, it has gained widespread acclaim and received numerous awards, including a Double gold medal at the San Francisco International Spirits Competition; 'Gin of the Year' at the Food and Wine Magazine Awards; voted 'World's Best Gin' by the Wall Street Journal and named "Distiller of the Year" at the 2010 Wine Enthusiast Awards. Hendrick's Gin has an ABV of 44% and an RRP of $32.99. For further information, visit www.hendricksgin.com.

William Grant & Sons, Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the luxury spirits company is run by the fifth generation of his family and distills some of the world's leading brands of Scotch whisky, including the world's most awarded single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world's fourth largest blended Scotch Grant's® as well as other iconic spirits brands such as Hendrick's® Gin, Sailor Jerry® Rum, Tullamore Dew Irish Whiskey and the award-winning Milagro® Tequila.

Among the most recent accolades for the well-awarded company, William Grant & Sons was honored as the "Distiller of the Year" for the fourth time in five years by the prestigious International Spirits Challenge.

Founded in 1964, William Grant & Sons USA is a wholly-owned subsidiary of William Grant & Sons, Ltd. and features one of the fastest growing spirits portfolios in the USA with brands including Glenfiddich, The Balvenie, Hendrick's Gin, Sailor Jerry Rum, Tullamore Dew Irish Whiskey, Milagro Tequila, Stolichnaya Vodka, Grant's, Hudson Whiskey, Clan MacGregor, Reyka Vodka, Solerno Blood Orange Liqueur, Lillet, Licor 43, Art In The Age, The Knot and BOLS cordials. The company has offices in New York City (sales and marketing) and Edison, NJ (bottling and warehouse facilities). For more information on the company and its brands, please visit www.grantusa.com.

SOURCE Hendrick's Gin

Photo:http://photos.prnewswire.com/prnh/20111207/NY19147LOGO
http://photoarchive.ap.org/
Hendrick's Gin

CONTACT: CONTACT: James Curich, William Grant & Sons, +1-212-246-1760, ext. 724, James.curich@wgrantusa.com; Will Wheeler, Maloney & Fox, +1-646-356-8320, wwheeler@maloneyfox.com

Web Site: http://www.hendricksgin.com

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