Sky Bet Launches Scorecast Betting on Mobile Ahead of Festive Footy Fixtures

Sky Bet Launches Scorecast Betting on Mobile Ahead of Festive Footy Fixtures

LEEDS, England, December 20, 2011/PRNewswire/ --

Leading bookmaker and online betting [http://www.skybet.com ] experts, Sky Bet, has
today launched scorecast betting on its mobile platform in response to overwhelming demand
from its customers.

The Leeds-based firm is one of only two bookmakers whose mobile platform has the
capability to offer scorecast betting, where a single bet is placed on the first
goalscorer and correct score of a match. Football fans will welcome the introduction of
the hugely popular market ahead of the busy Christmas period.

Scorecast betting is one of a number of recent enhancements to Sky Bet's mobile
betting platform, which has undergone phenomenal growth over the last six months, with 30%
of all bets struck with the firm now being placed via that channel. Sky Bet worked with
Swedish company Mobenga, leaders in the development of mobile sportsbooks, to develop the
feature.

Sky Bet's Sportsbook Mobile Product Manager, Ben Kamara, said: "The ability to place
scorecast bets quickly and easily on mobile was at the very top of our customers' wish
list so we're pleased to have the new feature in place ahead of the busy Christmas
schedule.

"Our mobile partners Mobenga have delivered a great customer experience, not only in
the implementation of scorecast betting but in the development of the hugely popular Sky
Bet mobile apps."

Sky Bet is offering new customers a completely free GBP10 bet, with no

deposit required. Register now.

About Sky Bet

Sky Bet [http://www.skybet.com ] offers an online and mobile sports betting service
although our customers can also use bet through their TV and over the phone. To bet with
Sky Bet you need to open a free account and register a debit card, credit card or
e-wallet. Sky Bet does not accept customers from the USA and operates fully within UK law
under a licence issued by the Alderney Gambling Control Commission.

Source: Sky Bet

For more information, please contact: Helen Jacob, Sky Bet PR Manager, Helen.jacob@bskyb.com, +44(0)113-389-5941, +44(0)7866-442167

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