LeapFrog and Nickelodeon Partner to Distribute Digital Content

LeapFrog and Nickelodeon Partner to Distribute Digital Content

Partnership Brings Kid Favorites to LeapFrog's Fast-Growing App Center

EMERYVILLE, Calif., Dec. 20, 2011 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE:LF), the leader in educational entertainment, and Nickelodeon, the number-one entertainment brand for kids, today announced a partnership to distribute downloadable content through LeapFrog's new digital App Center. Beginning this month, engaging content from hit Nickelodeon animated and educational preschool series, SpongeBob SquarePants, Dora the Explorer, Bubble Guppies and Team Umizoomi, will be available via the App Center.

(Logo: http://photos.prnewswire.com/prnh/20090219/LFLOGO)

"We are thrilled to expand our partnership with Nickelodeon to now include digital content for kids on our popular platforms," said Jill Waller, vice president at LeapFrog. "Both LeapFrog and Nickelodeon aim to provide kids with engaging entertainment and learning content that features characters they love."

The first of many, the new video apps include episodes from Dora the Explorer, Bubble Guppies, and Team Umizoomi, that encourage kids ages 2-5 to build their early language and math skills, logic and reasoning, Spanish vocabulary and social skills. Additional episodes from SpongeBob SquarePants (for kids ages 6-9) will also be available for download.

Availability

LeapFrog Learning Apps, MSRP $5-$10, are available for purchase in the LeapFrog App Center which is accessed through the LeapFrog Connect Application for LeapPad Explorer(TM) and Leapster Explorer(TM) platforms. LeapPad Explorer (MSRP $99.99, for children ages 4-9) and Leapster Explorer (MSRP $69.99, for children ages 4-9) are currently available at major retail locations and at www.leapfrog.com.

For more information on LeapPad Explorer, Leapster Explorer and other LeapFrog products, visit www.leapfrog.com.

About LeapFrog

LeapFrog Enterprises, Inc. is an education innovator and a leading developer of educational entertainment for children. LeapFrog's award-winning product portfolio is designed to help children achieve their potential by delivering best-in-class curriculum through engaging and age-appropriate technology-based platforms and toys. The Learning Path, LeapFrog's proprietary online destination for parents and extended family, provides personalized feedback on a child's learning progress and offers product recommendations to enhance each child's learning experience. Through the power of play, LeapFrog's products and curriculum help children of all ages prepare for life and academic success. LeapFrog's products are available in more than 45 countries and have been used by teachers in more than 100,000 US classrooms. LeapFrog is based in Emeryville, California and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Come see the learning at www.leapfrog.com.

(TM) & Copyright © 2011 LeapFrog Enterprises, Inc. All rights reserved. All other trademarks are the property of their respective owners.

About Nickelodeon

Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).

MEDIA CONTACTS
Monica Ma Laurel Getz
LeapFrog PR Access PR for LeapFrog
510-596-3437 415-844-6248
mma@leapfrog.com lgetz@accesspr.com

SOURCE LeapFrog Enterprises, Inc.

Photo:http://photos.prnewswire.com/prnh/20090219/LFLOGO
http://photoarchive.ap.org/
LeapFrog Enterprises, Inc.

Web Site: http://www.leapfrog.com

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