Silver Screen Makes Lego a hit With Christmas Shoppers, Says dooyoo.co.uk

Silver Screen Makes Lego a hit With Christmas Shoppers, Says dooyoo.co.uk

PARIS, December 19, 2011/PRNewswire/ --

The vintage toy brands association with film franchises - and a film of its own - has
ensured continued growth from near bankruptcy in less than a decade

From a simple Yoda Keyring to the Wonders of the World, the toy industry has gone mad
for all things that Lego [http://www.dooyoo.co.uk/lego ] offers this Christmas, says
consumer reviews site dooyoo.co.uk.

The Danish toy brand, established 53 years ago, has enjoyed a renaissance in recent
years, with steady growth that led to the brand reporting increased UK retail sales of 48%
in 2010.

And alongside positive reviews from Lego users on dooyoo.co.uk - with 4 and 5 star
reviews abounding for classic Lego City games and Duplo building blocks, as well as its
newer innovations - profits were again up in 2011.

Reporting on the first six months of trading in 2011, profits were up 38% for the
company, with a turnover of GBP242 million, according to a feature in London's Metro
newspaper.

Many of the popular items positively reviewed on dooyoo.co.uk's lego section are tied
to film franchises such as Lego Star Wars [http://www.dooyoo.co.uk/lego/_star-wars ] or
other fictional entertainment releases. And it is in this link with the world of
Tinseltown that Lego has really capitalized in recent years.

Despite facing bankruptcy a mere handful of years ago, the company has harnessed
partnerships with franchises such as Harry Potter, seeing it recreate famous locations
from the books and films, to great effect on young imaginations.

And the silver screen will soon be gaining its own recompense from association with
Lego. An action-adventure Lego film, bought by Warner Bros in 2008, is currently in
production.

The film is penciled for release in 2014, and will be directed by Phil Lord and Chris
Miller, the pair behind Cloudy With a Chance of Meatballs.

According to Lord, the film will take place in the Lego universe and will make full
use of its impressive stable of associate film franchises which include Star Wars, Pirates
of the Caribbean and the aforementioned Harry Potter.

This is fantastic news for Lego fans on dooyoo.co.uk, who can anticipate a glut of new
products to review and share opinions of online.

About dooyoo.co.uk

dooyoo.co.uk [http://www.dooyoo.co.uk ] is the social shopping website with a strong
community that provides information regarding the online shopping experience, including
reviews on products and shops, product details, prices and shop details to all online
users. dooyoo's dynamic Internet platform helps consumers make informed purchasing
decisions as a result of dooyoo members' collaborative commitment and involvement. The
mixture of services - advice, bargain hunting and professional reviews - offers maximum
comfort to everyone shopping online. The exchange of shopping tips and product reviews is
the platform's special value. The dooyooCommunity's collective intelligence creates
up-to-date independent product evaluations of more than 1.5 million products.

Matt Hopkins
press@dooyoo.co.uk
Phone: +49-30-29-39-50
Fax: 49-30-29-39-55-99
dooyoo UK Limited
Matrix House
12-16 Lionel Road
Canvey Island
Essex SS8 9DE

Source: dooyoo.co.uk

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