Diddy and Friends Take Vegas by Storm With New "Luck Be a Lady" Ad Campaign

Diddy and Friends Take Vegas by Storm With New "Luck Be a Lady" Ad Campaign

CIROC rings in 2012 with a fresh tribute to the Rat Pack

NEW YORK, Dec. 16, 2011 /PRNewswire/ -- CIROC Ultra Premium Vodka and Sean "Diddy" Combs roll big and hit the jackpot with a fresh new ad campaign that takes audiences on a first-person journey into a special night out in 'Sin City' to the tune of Frank Sinatra's iconic 'Luck Be a Lady.'

To view the multimedia assets associated with this release, please click http://www.prnewswire.com/news-releases/diddy-and-friends-take-vegas-by-storm-with-new-luck-be-a-lady-ad-campaign-135745658.html

The new ad campaign - also titled "Luck Be a Lady" - is directed by world-renowned commercial visionary, Anthony Mandler, and will debut on December 14(th). The spot features Sean "Diddy" Combs and a cast of up and coming artists representing the future of Hollywood. Together, they will bring to life the art of celebration -- the dapper lifestyle of the Rat Pack -- that CIROC embodies in a contemporary, yet classic way. The commercial will run on stations such as ESPN, E!, Bravo, TBS, VH1, and Comedy Central.

"Frank Sinatra made some of the most iconic records of our time; it is truly an honor to use his music again for this campaign," said Combs. "The Rat Pack defined the art of celebrating in style. I cannot imagine a Spirit more suitable for commemorating life with family and friends than CIROC; a brand that has become synonymous with celebratory occasions."

Shot in Las Vegas in late October, the ad also stars Chad Michael Murray of One Tree Hill, Michael K. Williams of Boardwalk Empire, Jesse Williams of Grey's Anatomy, Breaking Bad'sAaron Paul, Vegas headliner Matt Goss, super modelLisa Seiffert, and other notable stars. Beginning this week, fans are invited to view an extended version of the commercial, youtube.com/ciroc, and experience celebrating in style with Diddy's modern day Rat Pack.

During the holiday season, a new 30 second version of the campaign will be released which focuses on one of the most important components of celebration - safety. In addition, CIROC will partner with a handful of reality television's favorite housewives, further igniting the brand's social responsibility platform with the execution of the fourth annual CIROC Safe Rides Program. Pre-paid debit and metro cards will be distributed to consumers across the country on New Year's Eve, ensuring consumers enjoy a safe ending to their holiday celebrations.

ABOUT CIROC ULTRA PREMIUM

CIROC Ultra Premium Vodka is made using French Mauzac Blanc and Ugni Blanc grapes, which are distilled five times, providing a crisp, clean taste and citrus nose. CIROC launched nationwide in September 2003. In October 2007, DIAGEO - the world's largest spirits, wine and beer company - made spirits history by entering into a strategic alliance with entertainment entrepreneur Sean "Diddy" Combs, in which Mr. Combs and Combs Enterprises assumed the lead on all brand management activities for CIROC. The makers of CIROC Vodka launched two new flavors - CIROC RED BERRY and CIROC COCONUT - in February 2010 and CIROC Peach in October 2011. All three are also made with vodka distilled from fine French grapes, and infused with natural coconut, wild berry, peach and other tropical/fruit flavors. In September 2011 Market Watch Leaders recognized CIROC as 'Spirits Brand of the Year' for its outstanding performance and unprecedented growth during the 2010 fiscal year. © 2011 Imported from France by DIAGEO, Norwalk, CT.

Contacts:
Ben Russo Tammy Thompson
EMC|BOWERY Diageo
323.656.2030 203.229.4876
Ben@emcbowery.com Tammy.thompson@diageo.com

Jackie Gonzalez
EMC|BOWERY
323.656.2030
Jackie@emcbowery.com
SOURCE CIROC Ultra Premium Vodka

Video:http://www.prnewswire.com/news-releases/diddy-and-friends-take-vegas-by-storm-with-new-luck-be-a-lady-ad-campaign-135745658.html
CIROC Ultra Premium Vodka

-------
Profile: intent