Rhapsody Goes Platinum

Rhapsody Goes Platinum

Over One Million Paying Subscribers are Listening to Unlimited Music with the #1 Premium Music Service in the Country

SEATTLE, Dec. 22, 2011 /PRNewswire/ -- Rhapsody has cemented its position as the largest premium subscription music service in the United States with the announcement today that it has surpassed the one million paying subscriber milestone. On the heels of its 10-year anniversary, Rhapsody is delivering more music--averaging more than 10 million songs a day--to more music lovers than ever before.

(Logo: http://photos.prnewswire.com/prnh/20101006/RHAPSODYLOGO)

"We've accomplished quite a bit over the past decade, so it's no small statement to say that 2011 was probably our biggest year yet," said Jon Irwin, president, Rhapsody. "I told our team that when we topped one million paid subscribers, I'd shave my head... it was probably the best free haircut I've ever had."

In addition to surpassing the one million mark, it's been a noteworthy year for Rhapsody, which launched a new, social music experience in September, completed an acquisition of Napster November 30 and celebrated its 10(th) anniversary in early December.

Rhapsody's ongoing commitment to accessibility has also helped create separation in the space. Now available on more devices (60+) than any other subscription music service, Rhapsody has shown that access beyond the PC is a premium feature consumers are willing to pay for, as demonstrated both by subscriber growth and usage. 2011 was the first year that a majority of the playback came on a device other than a PC--40 percent of which was mobile--a trend that's expected to continue.

Partnerships with companies such as MetroPCS, which bundles Rhapsody with its prepaid unlimited text and data plans, continue to introduce Rhapsody to new consumers who value having their music on the go.

What's next for Rhapsody?

"The next frontiers for subscription music are the living room and the car," said Irwin. "Consumers will be able to enjoy Rhapsody from even more connected audio and video systems, as well as other platforms and distribution channels--at home, in the car and everywhere in-between, domestically and abroad. This has been an incredible year, marked by several notable achievements, and we're entering 2012 with big plans to bring music to even more people, in more places."

2011 Rhapsody Milestones

1/07/2011: Verizon Wireless
announces Rhapsody will ship on its
LTE devices, with integrated
billing

3/1/2011: MTV and Rhapsody launch
the "60-Day Free-For-All,"
giving new subscribers two months
of free music and the largest free
music promotion of its kind

3/18/2011: Rhapsody hosts Rhapsody
Rocks Austin, with Deerhunter, Kurt
Vile, Ty Segall, Small Black and
Glasser at SXSW

3/31/2011: Rhapsody hires Rob
Harvilla, former Village Voice
music editor, as managing editor of
The Mix

3/21/2011: Rhapsody launches on
Windows Phone 7

7/11/2011: Rhapsody announces
800,000 subscribers

8/17/2011: Rhapsody announces
partnership with MetroPCS for
Rhapsody Unlimited Music

9/14/2011: Rhapsody announced
remixed and remastered social Web
experience

9/22/2011: Rhapsody launches in
Facebook Music

10/3/2011: Rhapsody announces
acquisition of Napster

12/7/2011: Rhapsody celebrates its
10-year anniversary with a concert
with Built to Spill in Seattle

12/22/2011: Rhapsody surpasses one
million paying subscriber milestone
About Rhapsody

The Rhapsody® digital music service (www.rhapsody.com) gives subscribers unlimited on-demand access to more than 13 million songs, whether they're listening on a PC, laptop, Internet connected home stereo or TV, MP3 player or mobile phone. Rhapsody allows subscribers to access their music through more touch-points than any other digital music service, including mobile phones from Verizon Wireless and MetroPCS, through Rhapsody applications on the Apple iPhone, iPod Touch and iPad, RIM BlackBerry and Android mobile platforms as well as through devices from Vizio, SanDisk, HP, Sonos and Philips. Rhapsody, and the Rhapsody logo are trademarks or registered trademarks of Rhapsody International Inc. Follow @Rhapsody on Twitter and keep up with the latest on the Rhapsody Facebook page.

CONTACT: Jaimee Steele, +1-206-707-8175, jsteele@rhapsody.com

SOURCE Rhapsody

Photo:http://photos.prnewswire.com/prnh/20101006/RHAPSODYLOGO
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Rhapsody

Web Site: http://www.metropcs.com

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