LeapFrog Announces License Agreement to Distribute Digital Entertainment From Hasbro

LeapFrog Announces License Agreement to Distribute Digital Entertainment From Hasbro

Popular Programming from Hasbro Studios Now Available on LeapFrog's Fast-Growing App Center

EMERYVILLE, Calif., Dec. 22, 2011 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE: LF), the leader in educational entertainment, and Hasbro (NASDAQ: HAS), a leading global branded play company, today announced that LeapFrog has licensed popular Hasbro Studios animated television programming. Beginning this month, episodes from "My Little Pony Friendship is Magic," "The Adventures of Chuck and Friends" and "Pound Puppies" are available via the LeapFrog App Center. Hasbro Studios develops and produces original programming based on Hasbro's beloved brands.

(Logo: http://photos.prnewswire.com/prnh/20090219/LFLOGO)

"We are very excited to respond to popular demand, and offer our consumers great programs from a leader in kids' entertainment like Hasbro," said Jill Waller, vice president at LeapFrog. "In considering potential content, we sought out brands that would complement our mission to engage children of all ages. Our teams worked together to select content that is age appropriate and will provide kids with hours of fun on our platforms."

"We're thrilled that kids and families have a new way to engage with the innovative programming inspired by our rich portfolio of beloved brands, such as 'My Little Pony Friendship is Magic,'" said Mark Blecher, senior vice president of Digital Media and Gaming at Hasbro. "We are pleased to be working with LeapFrog, which has been helping children prepare for school and life success for the past 15 years."

Each video app will feature two episodes from one of the shows. Hasbro will continue to provide LeapFrog with additional content for families to enjoy through the LeapFrog App Center.

Availability

LeapFrog Learning Apps, MSRP $5-$10, are available for purchase in the LeapFrog App Center which is accessed through the LeapFrog Connect Application for LeapPad Explorer(TM) and Leapster Explorer(TM) platforms. LeapPad Explorer (MSRP $99.99, for children ages 4-9) and Leapster Explorer (MSRP $69.99, for children ages 4-9) are currently available at major retail locations and at www.leapfrog.com.

For more information on LeapPad Explorer, Leapster Explorer and other LeapFrog products, visit www.leapfrog.com.

About LeapFrog

LeapFrog Enterprises, Inc. is an education innovator and a leading developer of educational entertainment for children. LeapFrog's award-winning product portfolio is designed to help children achieve their full potential by delivering best-in-class curriculum through engaging and age-appropriate technology-based platforms and toys. The Learning Path, LeapFrog's proprietary online destination for parents and extended family, provides personalized feedback on a child's learning progress and offers product recommendations to enhance each child's learning experience. Through the power of play, LeapFrog's products and curriculum help children of all ages prepare for life and academic success. LeapFrog's products are available in more than 45 countries and have been used by teachers in more than 100,000 US classrooms. LeapFrog is based in Emeryville, California and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Come see the learning at www.leapfrog.com.

TM & Copyright © 2011 LeapFrog Enterprises, Inc. All rights reserved. All other trademarks are the property of their respective owners.

About Hasbro

Hasbro is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro's multi-platform joint venture with Discovery Communications launched on October 10, 2010. The online home of The Hub is www.hubworld.com . The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved. Come see how we inspire play through our brands at http://www.hasbro.com . (C) 2011 Hasbro, Inc. All Rights Reserved.

About Hasbro Studios

Hasbro Studios is the Los Angeles-based production division of Hasbro, Inc. (NASDAQ: HAS). The studio develops and produces shows based on Hasbro's world class brands, including TRANSFORMERS, MY LITTLE PONY, LITTLEST PET SHOP and SCRABBLE. Many of these shows air on The Hub, a television network for kids and their families. Studio programming can also be seen in more than 140 countries globally. The Hub is a joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK).

MEDIA CONTACTS

Monica Ma Laurel Getz
LeapFrog PR Access PR for LeapFrog
510-596-3437 415-844-6248
mma@leapfrog.com lgetz@accesspr.com

Nicole Agnello
Hasbro
401-727-5947
nagnello@hasbro.com

SOURCE LeapFrog Enterprises, Inc.

Photo:http://photos.prnewswire.com/prnh/20090219/LFLOGO
http://photoarchive.ap.org/
LeapFrog Enterprises, Inc.

Web Site: http://www.hasbro.com

-------
Profile: intent