Jaguar Launches New Television Ad to Spotlight Brand's Resurgence and High-performance Vehicles

Jaguar Launches New Television Ad to Spotlight Brand's Resurgence and High-performance Vehicles

MAHWAH, N.J., Dec. 1, 2011 /PRNewswire/ -- Jaguar is launching today a new television advertisement in the U.S. that communicates the brand's resurgence by spotlighting its high performance cars and their impressive new design. The new 30-second spot is the first ad from Jaguar's new global ad agency of record, Spark44, and showcases the brand's highest performance models: the XFR, XJL Supersport and XKR-S.

"Jaguar represents distinctive design and pure performance. This new television spot truly communicates the excitement surrounding the brand with our new high performance line-up," said David Pryor, Brand Vice President of Jaguar North America. "The ad boldly shows off the three highest performing models in the Jaguar fleet, the XFR, XJL Supersport and XKR-S. We couldn't be more proud of our 2012 model year collection and are thrilled to showcase it through a spot that reflects a new, progressive approach to the brand."

The ad represents a dramatic departure from the brand's typical advertising strategy and signifies the new direction of the brand. In "Jaguar at Play," the models are shown as animated objects -- teasing, challenging and playing with each other in a variety of environments, ranging from the rural forests of northern San Francisco to urban industrial locations. The spot communicates the heightened sense of life drivers feel when they get behind the wheel -- agile, powerful and exhilarated.

"We wanted to show the new 2012 models in all their glory, both for their remarkable performance and sensuous design," said Bruce Dundore, Creative Director, Spark44 North America. "These are incredibly fun and impressive cars to drive, and we shot an intriguing and energetic execution that illustrates the exhilaration you feel when you get behind the wheel of these beautiful - and beautifully-created -- cars."

The spot debuts on the NFL Network on December 1 and will also air, in the U.S. only, on national cable and locally, including CNN, ESPN and Comedy Central. It was directed by Bandito Brothers' Vic Huber and features an original score from Anthony Marinelli. The ad can be viewed here: http://interactivejaguar.com/home/index.php.

About Jaguar Land Rover North America, LLC

Jaguar Land Rover is a business built around two great British car brands that are designed, engineered and manufactured in the United Kingdom. Jaguar Cars Limited, founded in 1922, is one of the world's premier manufacturers of luxury sedans and sports cars. Since 1948, Land Rover has been manufacturing authentic 4x4s that define "breadth of capability" in their segments.

Jaguar manufactures all their cars exclusively in the United Kingdom, at the Castle Bromwich manufacturing plant in the British Midlands. Land Rover and Range Rover models are built in the United Kingdom at the Solihull and Halewood plants. Land Rover exports to 169 countries and Jaguar exports to 63 countries, with global sales for both brands exceeding 240,000 vehicles annually. The Jaguar Land Rover business employs 16,000 people in United Kingdom, including 3,500 engineers at two product development centers.

Headquartered in Mahwah, New Jersey in the United States, Jaguar Land Rover North America, LLC has offices across the USA and Canada and is represented by more than 330 retail outlets. Information about Jaguar North America products is available to consumers via the Internet at www.jaguarusa.com.

SOURCE Jaguar Land Rover

Jaguar Land Rover

CONTACT: CONTACT: Leah Watkins-Hall, Manager, Corporate, Brand & Interactive Communications, Jaguar Land Rover North America, LLC, +1-201-760-8578, lwatki40@jaguarlandrover.com; Julie Horn, DKC, +1-212-981-5221, Juliet_horn@dkcnews.com

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