Rentrak Launches Exact Commercial Ratings Module for Its Network Service

Rentrak Launches Exact Commercial Ratings Module for Its Network Service

--Rentrak's National TV Census-Based Currency Combined with Exact Commercial Ratings Module Boosts Ad Pod Ratings Stability and Usability--

PORTLAND, Ore., Dec. 1, 2011 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced Rentrak Exact Commercial Ratings which is a new data metric now available to the company's Network subscribers. Advertising agency media planners, buyers and schedulers are now using TV Essentials combined with Exact Commercial Ratings to determine how each specific National commercial performs within an ad pod.

Exact Commercial Ratings is a game-changing measurement upgrade and will advance the National TV industry standard from measuring an average of a commercial rating performance of a telecast (or C3) to now providing individual ad metrics for each specific commercial. Network advertisers will now be able to know exactly how many viewers were exposed to their specific commercials in a campaign, allowing them to maximize the results of their television spend.

With the ability to determine how a specific ad spot performs within the live telecast, as well as time-shifted viewing via a DVR device, Rentrak's Exact Commercial Ratings provides comparative data regarding performance of the ad compared to other spots in the ad pod, the telecast, or the advertiser's competitive set.

"With Exact Commercial Ratings, every agency and advertiser will have the ability to determine the performance of a specific commercial on their Network campaign and be able to plan, buy and place spots much more strategically. It will revolutionize the pre-and-post evaluation process," said Evan Goldfarb, Senior Vice President of Agency Sales, AMI Division at Rentrak.

Rentrak's Exact Commercial Ratings Module is not being offered in its Local Market measurement system, StationView Essentials.

Rentrak is the television ratings database currency that provides daily measurement of all TV networks nationally and at a granular level for TV stations in all 210 media markets nationwide. The service incorporates information from over 19 million televisions and is the only fully-integrated system of detailed satellite, telco and cable TV viewing data commercially available.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

RENTM

Contacts for Rentrak:
Rogers & Cowan
Sallie Olmsted / Amanda Bialek
(310) 854-8124 / (310) 854-8151
solmsted@rogersandcowan.com / abialek@rogersandcowan.com

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Rentrak Corporation

Web Site: http://www.rentrak.com

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