Global Digital Music Service rara.com Brings Music to >900m People in 23 Markets

Global Digital Music Service rara.com Brings Music to >900m People in 23 Markets

LONDON, December 13, 2011/PRNewswire/ --

- rara.com streaming music service to launch across 16 countries
simultaneously today
- 7 additional markets including Canada, Mexico launching later this week
- Ad-free access to >10 million tracks from just 99p/99c per month
- HP EMEA to pre-load rara.com on HP PCs
- Grammy award winning Imogen Heap named first Associate Editor of rara.com
- rara.com secures licensing from Universal Music Group, Sony Music
Entertainment, EMI Music, Warner Music Group and leading independents
- rara.com releases consumer research showing 70% of consumers do not "do"
digital music today

rara.com, a revolutionary new digital music service designed specifically for the mass
market who still use CDs and want an easier way to adopt digital music, launches across 16
countries today, including the USA, UK, Ireland, France, Germany, Italy, Spain, Austria,
Belgium, Denmark, Finland, Luxembourg, The Netherlands, Norway, Sweden, and Switzerland.
rara.com will also launch in Canada, Mexico and five additional markets later this week,
bringing the new service within reach of more than 900m people.

To enable as many consumers as possible to experience the joys of rara.com, consumers
will be able to gain instant access to rara.com and a catalogue of over 10 million tracks
ad-free for just 99p/99 cents, for the first three months.

The new service will also be pre-loaded on the vast majority of European HP PCs, the
world's No.1 PC brand and also available on Android, iOS and other platforms.

Imogen Heap, who will sit on the new service's Music Advisory Board as an Associate
Editor, said, "I'm really excited to be an associate editor for rara.com. As an artist in
this transitional music business phase I believe that rara.com is heading sharply in the
right direction. I've travelled the world this year and have realised that even if fans
want to pay for artists' work consuming it legally online can often be very difficult.
rara.com is a super easy service for everyone to use and I love the information on tracks
and artists that rara.com gives you. This is just the beginning for rara.com and it's a
great start."

"Uniquely, you can experience access to all the music you want, ad-free, for less than
the price of a single track," said Tim Hadley, rara.com Director. "Whether you're into
Gaga or Elgar, rara.com is a new kind of streaming music service which makes accessing the
music you love online easier and more delightful than ever; type rara.com into your web
browser and you have a world of music at your fingertips."

The new service was developed following ICM Research* commissioned by rara.com which
shows at least 70% of consumers have not bought a digital music track in the past six
months, and that 60% have never experienced any form of digital music.

rara.com reaches this market by utilising a simple and beautiful user interface, which
removes the need to navigate or manage lists of digital media files, through a standard
web browser.

rara.com also features a wide selection of expertly curated music channels to suit
your every mood at the touch of a button making playing music online with rara.com as easy
as switching on your radio or CD player.

rara.com users can also share music through Facebook and other social networks.

rara.com has secured international licensing agreements with Universal Music Group,
Sony Music Entertainment, EMI Music and Warner Music Group as well as leading independent
labels. Publishers and collection societies have also licensed the service internationally
with Omnifone creating a catalogue of over 10 million tracks for rara.com users to enjoy.

"rara.com has delivered a music service that taps into an entirely new type of music
consumer," said Rob Wells, President of Global Digital Business for Universal Music Group.
"Instead of competing with existing digital music services, it's designed for the mass
market of consumers who have yet to do digital music at all."

"We are pleased to be partnering with rara.com [http://rara.com ] on the launch of
their new music service," said Michael Paull, Executive Vice President, Global Digital
Business, Sony Music Entertainment. "Growing the audience for digital music around the
world requires services that resonate with the mass market. rara.com [http://rara.com ]
has been designed with broad consumer appeal in mind with a simple interface that provides
a great music experience and accessibility across a range of devices."

"rara.com is a great new way for a whole new audience of fans to find, listen to and
share music online, building deeper connections with the artists they love and discovering
a world of new music as well," said Mark Piibe, Executive Vice President - Global Business
Development at EMI Music.

"The intuitive and thoughtfully designed interface combined with the curated channels
makes rara.com a service that will be accessible and appealing to a wide audience and,
potentially, an entry point for many people just starting the transition to digital
music." said Stephen Bryan, Executive Vice President of Digital Strategy and Business
Development, Warner Music Group.

rara.com is powered by global cloud music service provider Omnifone. "Omnifone is
proud to be behind this global digital music service," said Omnifone CEO Jeff Hughes,
"rara.com's unique service is a great example of how a company can utilise Omnifone's
MusicStation Platform and unique global licensing services to bring a truly innovative
service to market."

rara.com's global footprint will more than double by the end of 2012.

Notes to editors:

*ICM Research: Sample 1000 adults.

Unique introductory pricing

Access to rara.com costs just 99p/99c per month for the first 3 months followed by a
flat fee of GBP/EUR/$4.99 per month for online access (web), with mobile access to
rara.com on Android smartphones (web + mobile) just GBP/EUR/$1.99 per month for the first
3 months then GBP/EUR/$9.99 per month.

Users are free to unsubscribe from the service at any time.

Non-Euro/$/GBP monthly territory pricing for rara.com is as follows:

Mexico
web: Mexican Peso (MXN) - first 3 months $11.99 / then $58.99
web + mobile: Mexican Peso (MXN) - first 3 months $23.99 / then $118.99

Denmark
web: Danish Kroner (DKK) - first 3 months kr.9.99 / then kr.49.99
web + mobile: Danish Kroner (DKK) - first 3 months kr.19.99 / then kr.99.99

Norway
web: Norwegian Kroner (NOK) - first 3 months kr.9.99 / then kr.49.99
web + mobile: Norwegian Kroner (NOK) - first 3 months kr.19.99 / then kr.99.99

Sweden
web: Swedish Kroner (SEK) - first 3 months kr.9.99 / then kr.49.99
web + mobile: Swedish Kroner (SEK) - first 3 months kr.19.99 / then kr.99.99

Switzerland
web: Swiss Franc - first 3 months chf. 1.99 / then chf. 7.99

web + mobile: Swiss Franc - first 3 months chf. 2.49 / then chf. 12.99

Source: rara

Further information: Tim Hadley, Director, rara.com, +447976410001, thadley@rara.com; UK: Anthony D'Alton, +44-208-875-7960, adalton@parys.com; Dev Sen-Gupta, +44-208-875-7973, dsen@parys.com; Italia: Vilma Bosticco, +39-335-6021268, vilma@primapagina.it; Sara Argentina + 39- 3487817640 sara@primapagina.it France: Isabelle Jahn, +33-6-29-99-90-10, isabelle@just-say-it.com; Deutschland, Suisse & Österreich: Bettina Joedicke , +49 (0)89-51-73-94-84 , BettinaJ@onechocolatecomms.de; Sverige, Norge & Danmark: Madelene Kornfehl, +46- 706-58-58-85, madelene@cloudberry.se; Jonas Eklund, +46-70-493-96-97, jonas@cloudberry.se; España: María José Rico, + 34-609-37-93-18, mjrico@advance-comunicacion.es; Benelux: Annemiek Heuvelmans-Driessen, +31(0)6-288-76-734, annemiek@lvtpr.nl; Annique van der Valk, +31(0)6-30-67-47-57, Annique@lvtpr.nl

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