Rentrak's Census-based TV Ratings Currency Now Features Political Outlook Segments as a Powerful Demographic for the 2012 Elections

Rentrak's Census-based TV Ratings Currency Now Features Political Outlook Segments as a Powerful Demographic for the 2012 Elections

--Rentrak Now Provides Political Insights For TV That Have Not Been Available For Prior Elections--

PORTLAND, Ore., Dec. 13, 2011 /PRNewswire/ -- RENTRAK CORPORATION (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced the company has created political segment demographics in its TV Essentials and StationView Essentials services. These new demographics are based on the political outlook from the millions of American TV viewers. The political segments represent the latest in a sequence of advanced demographic capabilities that Rentrak is providing the television industry.

Heading into the 2012 political campaign season, where billions of dollars will be spent, those interested in buying or selling political advertising can now identify TV programs that will be more receptive to candidates messages throughout the entire political spectrum; ranging from the most liberal to the most conservative.

"Agencies, political candidates and political parties can utilize Rentrak's segments to identify TV programs that are most likely to have audiences that are receptive to their message. The segments utilize political outlook and viewing behavior to identify political insights on a local and national TV level that has not been available for prior elections," said Dr. David Algranati, Senior Vice President of Product Innovation and Analytical Solutions at Rentrak.

As the census-based TV ratings currency, Rentrak provides daily measurement of all TV networks nationally and at a granular level in all 210 media markets nationwide and is the only fully-integrated system of detailed satellite, telco and cable TV viewing data commercially available that incorporates information from over 19 million televisions.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

RENTM

Contacts for Rentrak:
Rogers & Cowan
Sallie Olmsted / Amanda Bialek
(310) 854-8124 / (310) 854-8151
solmsted@rogersandcowan.com / abialek@rogersandcowan.com

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SOURCE Rentrak Corporation

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Rentrak Corporation

Web Site: http://www.rentrak.com

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