Bloomberg Selects INVISION, Inc.'s DealMaker Crossroad System

Bloomberg Selects INVISION, Inc.'s DealMaker Crossroad System

Cross-Platform Ad Sales Pioneer to Manage Bloomberg Media Group's Ad Sales and Traffic Operations

NEW YORK, Dec. 13, 2011 /PRNewswire/ -- INVISION, Inc., the leading provider of cross-platform advertising solutions to the media industry, today announced that Bloomberg Media Group has chosen INVISION's DealMaker Crossroad (DMC) platform to manage the company's growing advertising sales and commercial operations across its domestic and international television and radio properties.

INVISION develops and provides integrated advertising planning and sales solutions across the media industry with robust, modern systems designed for TV, online video, display, radio and mobile. Using INVISION's flagship software solution, Bloomberg Media Group will be better able to drive its growing business with a strategic system that delivers advertising and content on multiple platforms efficiently, profitably, and effectively.

"INVISION is committed to providing Bloomberg's media properties and all of our clients, with best-in-class solutions that optimize revenue and maximize operational efficiency," said Lynda Clarizio, CEO of INVISION. "Our mission is to provide an advanced, streamlined, and modern solution that delivers a strategic advantage. We admire Bloomberg's innovative ideals, and believe we are incredibly well-suited as partners both looking to shape the media landscape."

"Bloomberg's television, radio and digital media properties are the rational source of information for top decision makers in the corporate world, across industries," said Trevor Fellows, the head of advertising sales for the Bloomberg Media Group. "We have considerable opportunities to help advertisers influence key demographics, and we are excited to launch on the DMC platform and work with a vendor like INVISION."

In 2010, INVISION secured exclusive worldwide distribution rights to the industry's most advanced traffic system, Crossroad, from Turner Broadcasting System, Inc. INVISION has seamlessly integrated Crossroad with its DealMaker ad sales system, bringing to market the media industry's most advanced all-in-one solution.

Offered on both an enterprise and hosted basis, INVISION's software-based solutions manage the sale of more than $13 billion in annual television advertising inventory, helping media outlets increase the revenue yield on available advertising inventory. INVISION has established valuable and trusted relationships with a wide array of customers representing over 60 media outlets such as Comcast, NBC Universal, Sony Pictures Television, and Univision.

About INVISION, Inc.:

Founded in 1993, INVISION, Inc. (www.invisioninc.com) is the leading provider of cross-platform advertising sales solutions to the media industry. INVISION's advertising systems are trusted by top media content providers to manage over $13 billion in advertising revenue each year. INVISION develops software to support the ad sales and traffic processes for cable networks, broadcast networks, television syndicators, radio stations, digital publishers and Hispanic-focused media. With offices in New York, Atlanta and northern Virginia, INVISION's clients include Azteca America, BET, Bloomberg, Bravo, CNBC, E! Entertainment Television, Galavision, Game Show Network, G4/Tech TV, TV Guide Network, Hallmark Channel, NBC Universal, ION, Sony Pictures Television, Telemundo, Telefutura, WGN America, Univision, Warner Bros. and The Weather Channel.

SOURCE INVISION, Inc.

INVISION, Inc.

CONTACT: CONTACT: Debora Marrocchino, INVISION, +1-917-522-8536, dmarrocchino@invisioninc.com, or Kyle Giunta, RLM Finsbury, +1-646-805-2058, kyle.giunta@rlmfinsbury.com

Web Site: http://www.invisioninc.com

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