MusclePharm to Be Featured On UFC's Landmark Debut On FOX

MusclePharm to Be Featured On UFC's Landmark Debut On FOX

DENVER, Nov. 11, 2011 /PRNewswire/ -- MusclePharm Corporation, a Nevada corporation ("MusclePharm" or the "Company") (OTCBB: MSLP), an expanding U.S. nutritional supplement company, is pleased to announce that it will be heavily featured during Saturday's historic Ultimate Fighting Championship (UFC) debut on FOX.

MusclePharm, which recently became the official nutritional supplement provider of the UFC, will have logos prominently featured on the mat and bumpers of the UFC Octagon on what will be a landmark night in MMA and in the UFC.

The UFC, the world's premier MMA organization and the largest pay-per-view content provider in the United States, will have its ground-breaking network television debut on FOX on Saturday. The debut will feature a must-see heavyweight championship fight between Cain Velasquez and Junior Dos Santos at the sold out Honda Center in Anaheim, Calif.

After a "UFC Primetime" show previewing the historic event on FOX drew more than two million viewers, Saturday's heavyweight championship fight will be viewed by tens of millions of fans and will immediately become one of the most-viewed events in UFC history.

MusclePharm's mat and bumper placement will give the award-winning supplement company an ideal platform to further showcase its growing brand in front of a huge viewing audience on network television.

"An amazing night like Saturday is where we saw the sport going when we began sponsoring these incredible UFC fighters back in 2008. There is no doubt this will be one of the biggest nights ever for the UFC and we are thrilled to be part of such a historic event," MusclePharm CEO Brad Pyatt said.

"We always knew that this was the fastest growing sport in the world, and the UFC and with this partnership MusclePharm will only continue to grow. This is definitely an exciting time for MusclePharm."

MusclePharm's partnership with the UFC will give MusclePharm exclusive in-ring placement, including its trademark MP logo on the Octagon mat and bumpers, up to 10 times per year during UFC live events, which are viewed by millions of fans worldwide.

MusclePharm will also continue to sponsor many of the UFC's top fighters, including worldwide superstars Anderson Silva, Clay Guida, Quinton "Rampage" Jackson and Rashad Evans.

ABOUT MUSCLEPHARM CORPORATION

Headquartered in Denver, Colorado, MusclePharm is a healthy life-style company that develops and manufactures a full line of NSF and Informed Choice approved nutritional supplements that are free of banned substances. Based on years of research at the MusclePharm Sports Science Center, the products are created through an advanced six-stage research protocol involving the expertise of top nutritional scientists and field tested by more than one hundred elite professional athletes from various professional sports leagues including the National Football League, Mixed Martial Arts, and Major League Baseball. The Company's products address all categories of an active lifestyle, including muscle building, weight loss and maintaining general fitness through a daily nutritional supplement regimen. MusclePharm is sold in over 120 countries and available in over 5,000 U.S. retail outlets, including GNC and Vitamin Shoppe, and Vitamin World. MusclePharm products are also sold in over 100 online stores, including bodybuilding.com, Amazon.com and Vitacost.com. For more information, please visit www.musclepharm.com.

FORWARD LOOKING STATEMENTS

The information contained herein includes forward-looking statements. These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

Investor Contact:
Cory Gregory
President
303-396-6100
http://www.musclepharm.com

SOURCE MusclePharm Corporation

MusclePharm Corporation

Web Site: http://www.musclepharm.com

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