Home Improvement Hopefuls Become DIY Reality Stars Thanks to True Value

Home Improvement Hopefuls Become DIY Reality Stars Thanks to True Value

Three Deserving DIYers Win $2,500 to Complete Home Projects and be Featured in Their Own DIY Web Series

CHICAGO, Sept. 8, 2011 /PRNewswire/ -- Ever wonder how the neighbors tackle their hardest home improvement projects? Want to peek behind their door to learn how they get it all done? Now you can! This week, True Value Hardware made three do-it-yourselfers' dreams come true by announcing them as winners of the national "DIY True Stories" Contest! After dishing out their DIY True Stories, Julia Marcum of Spanish Fork, Utah, Kylee Boutchia of Taylors, South Carolina and Gwen Brion of Liberty, Pennsylvania were selected to become DIY reality stars in a web mini-series on the True Value Facebook page. Each winner also received $2,500 and a personal consultation from their local "Master of All Things Hardwarian," or True Value employee, to help them get the job done!

From September to December, each winner will record their project's progress from start to finish in a five-part web series offering their story and personal home improvement advice. Starting on September 16, the winners will begin their DIY web series, where they will post detailed videos chronicling the trials and tribulations of overcoming their home improvement hang-ups. The videos will be posted on the DIY True Stories tab on True Value's Facebook page, allowing America to take a sneak peek behind the scenes as these determined DIYers tackle down and dirty home transformations.

See below for more details on the DIY True Stories that each winner will feature:

-- Julia Marcum will transform her "twilight zone basement" into a tranquil
guest room and office
-- Kylee Boutchia will improve her curb appeal by conquering her "front
yard fiasco"
-- Gwen Brion will revamp her 1970's playroom into a cozy, updated reading
room

Visit True Value's Facebook page to watch the winners on their home improvement journey, ask them questions or comment on their project and remember to also visit StartRightStartHere.com for your own project advice. Stop in any True Value store for expert advice, project know-how and the tools to get your own weekend projects done right.

About True Value

True Value Company, headquartered in Chicago, is one of the world's largest member-owned wholesale hardware cooperatives with sales of approximately $2 billion in annual revenue. The cooperative includes approximately 6,000 independent retailer locations operating under the store identities of True Value, Grand Rental Station, Taylor Rental, Party Central, Home & Garden Showplace and Induserve Supply. Additional information on True Value Company and its retail identities is available at TrueValueCompany.com.

SOURCE True Value Company

True Value Company

CONTACT: Jennifer Noncek, +1-312-240-3130, Jennifer.Noncek@Edelman.com, for True Value Company

Web Site: http://www.TrueValueCompany.com

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