Extra® Dessert Delights® Launches Fan Flavorite Vote to Find Next Flavor

Extra® Dessert Delights® Launches Fan Flavorite Vote to Find Next Flavor

Extra gum opens public voting on three new flavor candidates including one inspired by the winning dessert in a Quickfire Challenge on Bravo's hit-series "Top Chef Just Desserts"

CHICAGO, Sept. 8, 2011 /PRNewswire/ -- Extra® gum will determine the next flavor in its Extra Dessert Delights® lineup by inviting America to vote between three candidate flavors in the all-new Fan Flavorite Vote.

(Logo: http://photos.prnewswire.com/prnh/20110908/CG64758LOGO)

Gum chewers everywhere will be able to choose among Bananas Foster, Root Beer Float and Lemon Square flavors. The Lemon Square flavor was inspired by the winning dessert of last night's Quickfire Challenge in the Bravo series "Top Chef Just Desserts."

From September 8, 2011, through November 12, 2011, fans can vote for their favorite Extra Dessert Delights flavor as often as inspired on www.facebook.com/extragum and on their mobile phones via m.extragumvote.com. The winner of the Fan Flavorite Vote will be announced on November 16, 2011. The winning flavor of this vote will be added to the mouth-watering Dessert Delights lineup of Orange Creme Pop, Apple Pie, Mint Chocolate Chip, Strawberry Shortcake and Key Lime Pie.

Extra Dessert Delights gum is available at retailers nationwide for a suggested retail price of $1.19 (single, 15-stick Slim Pack®) and $2.49 (multi-pack with three, 15-stick Slim Packs). Look for the winning flavor of the Fan Flavorite Vote in stores summer 2012.

About Wrigley

The Wm. Wrigley Jr. Company is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, lollipops, and chocolate. The Company has operations in more than 40 countries and distributes its world-famous brands in more than 180 countries. Three of these brands - Wrigley's Spearmint, Juicy Fruit, and Altoids - have heritages stretching back more than a century. Other well-loved brands include Doublemint, Life Savers, Skittles, Big Red, Boomer, Pim Pom, Winterfresh, Extra, Starburst, Freedent, Hubba Bubba, Orbit, Excel, Creme Savers, Eclipse, Airwaves, Solano, Sugus, Lockets, P.K., Cool Air and 5. Wrigley is headquartered in Chicago, Illinois and operates as a subsidiary of Mars, Incorporated, based in McLean, Virginia. Mars is a $30-billion, family-owned company that produces some of the world's leading confectionery, food and petcare products and has growing beverage and health & nutrition businesses.

©2011 Wm. Wrigley Jr. Company. All Rights Reserved. Extra, Dessert Delights and all affiliated designs are trademarks of the Wm. Wrigley Jr. Company. No purchase necessary. *For full rules and details on how to submit a request for free gum, visit www.facebook.com/extragum.

SOURCE Wm. Wrigley Jr. Company

Photo:http://photos.prnewswire.com/prnh/20110908/CG64758LOGO
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Wm. Wrigley Jr. Company

CONTACT: Jennifer Jackson Luth of Wrigley North American Communications, +1-312-212-7733, jennifer.jacksonluth@wrigley.com

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