Merlin Media Brings on Jerry Rohira as VP of Production

Merlin Media Brings on Jerry Rohira as VP of Production

NEW YORK, June 28, 2011 /PRNewswire/ -- Merlin Media announced today that creative services pro Jerry Rohira has joined Merlin Media as VP of Production. In his new role, Rohira will be responsible for implementing and maintaining the overall creative sound design for Merlin Media and its properties.

Merlin Media was formed to acquire and operate media through a partnership between Chicago-based private equity firm GTCR and Emmis Communications, a diversified media company. The company begins with a base of three properties - two in Chicago and one in New York - and intends to develop a combination of media across the country.

"Jerry will be responsible for creating the highest level of innovative production that exists in American media," said Walter Sabo, COO of Merlin Media. "The overall sound, philosophy and imagery of Merlin stations in all formats will benefit from his soundscapes."

"Merlin Media has shown a strong commitment to building a compelling company and a preeminent executive team," said Rohira. "It's truly an honor to work alongside people who have the same love for the media business as I do, and I'm excited to dive into a creatively boundless environment along with them."

Most recently, Rohira was Creative Director at SiriusXM where he served for over seven years. He launched the Howard Stern show on SiriusXM and was Creative Services Director for its first year on the air. Rohira also played a critical role in initiatives involving Paul McCartney, Eminem, Bruce Springsteen, Tim McGraw, and many others. Rohira began his career in radio at 94.5 "The Buzz" in Houston, Texas where he worked in the production department.

About Merlin Media LLC:

Merlin Media LLC (www.merlinmediallc.com) was formed in June 2011 by leading private equity firm GTCR in partnership with Emmis Communications (NasdaqGS: EMMS), a diversified media company, and Randy Michaels for the purpose of acquiring and operating media assets. Merlin Media has signed definitive documentation with Emmis Communications to purchase WKQX-FM (101.1 MHz, Chicago, IL), WLUP-FM (97.9 MHz, Chicago, IL) and WRXP-FM (101.9 MHz, New York, NY).

Contact for Merlin Media LLC:
Edward Adler
MediaLink
O: 646-259-3006
M: 917-301-0309
edadler@medialinkllc.com

Kyle Giunta
MediaLink
O: 646-259-3006
M: 845-453-4877
kyle@medialinkllc.com

SOURCE Merlin Media

Merlin Media

Web Site: http://www.merlinmediallc.com

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