Malibu® Sets the Stage for a White Hot Summer with the Radio Maliboom Boom Station Invasion Concert Tour

Malibu® Sets the Stage for a White Hot Summer with the Radio Maliboom Boom Station Invasion Concert Tour

Between 10 Beach and Poolside Bashes, Scorching Hot Music from Taio Cruz, Ciara and DJ Skribble and the "It" Job for One Lucky Correspondent, the World's Best Selling Caribbean Rum is Taking the Beats to the Streets This Summer

NEW YORK, June 30, 2011 /PRNewswire/ -- The "stage is set" for Malibu Rum to bring "Liquid Sunshine" to the coolest beaches and pools this summer with the Station Invasion Concert Tour, presented by Radio Maliboom Boom - ensuring that the Caribbean vibe makes waves across the country. Created and hosted by Malibu, the 10-city tour features mega-platinum singer-songwriter Taio Cruz; and Grammy Award winning, multi-platinum superstar Ciara, as well as legendary DJ Skribble to keep the dance party going all summer long.

Hosting the tour will be the newly appointed Radio Maliboom Boom Correspondent Nick Vitale - who was picked for the job of a lifetime from a recent consumer engagement campaign. Conducted exclusively online, the search for the Radio Maliboom Boom Correspondent invited consumers to audition for the role via Facebook. And, who wouldn't want to host a multi-city tour sponsored by Malibu? Vitale, from Virginia Beach, VA, will be the envy of desk jockeys everywhere, as the Station Invasion Concert Tour emcee -- with flip-flops on feet and cocktail in-hand.

"I'm excited to be part of the Station Invasion Concert Tour," said Taio Cruz. "I'm looking forward to teaming with Malibu for an experience that creates the perfect summer state of mind."

"It's time for everyone to break out their flip flops, their coolest shades and raise a glass to summer," Ciara added. "With DJ Skribble on the decks, from Miami, to New York City, to Phoenix and back, just wait until you see the dance party we're about to start."

Get Your 'bu on at the Station Invasion Tour

Radio Maliboom boom will kick off the exclusive tour in Miami on July 16, when Ciara, who's had five top ten singles on the Billboard Hot 100, will raise the roof (and a cocktail) for a pool party that everyone will be talking about. The gorgeous and talented song bird will headline seven of the 10 cities while "Dynamite" hit-maker Taio Cruz, who has sold more than 15 million singles worldwide, will perform at the remaining three. As if that weren't enough, the renowned DJ Skribble of MTV fame will be working the turntables with the hottest summer jams at every stop throughout the tour.

Guests will enter the exclusive pool and beach parties via a white boardwalk that will usher them right into a Malibu state of mind. Each party will be perfectly outfitted with beach bum gear, Carnivale Dancers and tiki bars. The Malibu photo station will be set up to capture friends in their best of moments; and a specially designed mobile app will let guests interact with DJ Skribble and enter for a chance to win a "meet and greet" with the artists.

As if that weren't enough, guests will be invited to take a break from the dance floor and create their own summer mixes with the best DJs in the biz at the Scratch DJ Academy booth. Guests will leave with their own eternal summer soundtrack so they can get their "Boom Boom" on any time of year.

Party Hoppin'

Saturday, July 16: Miami, FL - Ciara
Thursday, July 21: Virginia Beach, VA - Ciara
Saturday, July 23: Jersey Shore, NJ - Ciara
Saturday, July 30: Boston, MA - Ciara
Thursday, August 4: New York City, NY - Ciara
Saturday, August 13: Dallas, TX - Ciara
Thursday, August 18: Chicago, IL - Ciara
Thursday, August 25: Los Angeles, CA - Taio Cruz
Saturday, August 27: San Diego, CA - Taio Cruz
Thursday, September 1: Phoenix, AZ - Taio Cruz

The Ultimate Summer Job

After an extensive search, Malibu has selected its Radio Maliboom Boom Correspondent - Nick Vitale from Virginia Beach, VA, to tour the country and help Taio Cruz and Ciara get the party started. Vitale was chosen by voters across the country to represent Malibu as the official emcee of the tour - conducting artist interviews, introducing the musical acts, reporting behind-the-scenes antics in his daily updates from the road and rallying the nation to get their island on -- Malibu style.

After a "grueling" training in Malibu's homeland of Barbados, three finalists were narrowed down to one and Vitale was given a summer stipend of $15,000 and the challenge of taking on all the dancing he can handle. Follow Vitale's adventures under the sun on Facebook or Twitter: www.facebook.com/Malibu-Rum or www.twitter.com/Malibu_Rum.

Radio Maliboom Boom Airstream® "Remote" Trailer

Helping to ring in the party in each city, Malibu will also introduce its Radio Maliboom Boom "Remote" unit in the form of a brand new 2011 Airstream® trailer, a retro summer blast from the past that will build excitement as it travels across the country with the tour. Malibu fans can visit MalibuHotSummer.com for the chance to win the Airstream when the Tour is complete and ride in style, every summer for years to come.

Summer Can Happen Anywhere, Anytime with Malibu

Radio Maliboom Boom Station Invasion Tour guests will be toasting to summer with the season's hottest cocktail - the Liquid Sunshine - inspired by the summer and perfected by the smooth hint of coconut found in every sip of Malibu.

Can't make it to the pool party bash? The Liquid Sunshine is easy to make at home and delicious every time.

Liquid Sunshine

1 1/2 parts Malibu®

1 part pineapple juice

1 part orange juice

Splash of club soda

Build over ice in a rocks glass. Garnish with an orange slice.

More details on Malibu's summer of fun, including information on the Station Invasion Tour, videos from the road and beach-worthy tracks from DJ Skribble, can be found at the Station Invasion website (http://MalibuConcertTour.com). Consumers can "like" Malibu's Facebook page at www.facebook.com/Malibu-Rum for a chance to be invited to these exclusive private events.

About Pernod Ricard USA

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA. In July, 2008, Pernod Ricard completed the acquisition of the iconic ABSOLUT® Vodka brand from the V&S Group, and Pernod Ricard USA is now the second-leading company in the U.S. by sales value.

In addition to ABSOLUT®, Pernod Ricard USA's leading brands include such prestigious spirits as The Glenlivet® Single Malt Scotch Whisky, Chivas Regal® Scotch Whisky, Jameson® Irish Whiskey, Seagram's Extra Dry Gin®, Beefeater® Gin, Plymouth(TM) Gin, Martell® Cognac, Malibu® flavored Rum, Kahlua® Liqueur, Hiram Walker® Liqueurs, Pernod® and Ricard®; such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier Jouet® Champagne, G.H. Mumm(TM) Champagne and Mumm Napa® sparkling wines.

The company is based in Purchase, New York, and has roughly 1,000 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: http://www.acceptresponsibility.org/.

Get Your Island On Responsibly. Always Drink in Moderation.

SOURCE Pernod Ricard USA

Pernod Ricard USA

CONTACT: Justin Rivera; Ketchum, +1-646-935-4290, justin.rivera@ketchum.com; Sarah Bessette; Malibu, +1-646-746-9076, sarah.bessette@pernod-ricard.com

Web Site: http://MalibuHotSummer.com

-------
Profile: intent