ERTU and Prodea Systems Announce Collaboration in Egypt

ERTU and Prodea Systems Announce Collaboration in Egypt

CAIRO, October 28, 2010/PRNewswire/ --

- ERTU Chooses Prodea Systems to Provide Next Generation
Connected Home and on Demand Entertainment Solutions to Millions of Egyptian
Households

ERTU, Egypt's national broadcaster and the Middle East's largest
television and radio producer and broadcaster with an audience of over 60
million viewers, today announced an alliance with Prodea Systems to address
the growing demand for digital content and applications throughout Egypt.

Prodea Systems' intelligent digital home hub is a pioneering technology
that has been validated by service providers and consumers worldwide and is
the first solution of its kind to be launched in the Middle East and North
Africa.

Prodea Systems provides consumers of all ages and technical abilities a
simple, user-friendly solution to enjoy a host of multimedia functions
ranging from video-on-demand, Internet radio and digital music, to video
conferencing and popular social networking applications (including Twitter
and Facebook), interactive advertising, gaming, e-learning, e-health, and
home security services. Utilizing any broadband connection, applications are
presented with a user friendly icon display that can be accessed from any
device such as a TV, PC, Mobile, iPad, or iPhone. By integrating the solution
with an online app store, consumers can continually grow their suite of
applications and enhance their digital home experience.

"We recognize Prodea Systems' platform as one of the most advanced
solutions. Prodea has a pioneering technology that will provide not only
premium on demand entertainment, but also a host of advanced services that
will be launched in Egypt for the first time," stated Eng. Osama El Sheikh,
President of ERTU. "Our aim is to bring the best of what the internet has to
offer to every Egyptian household. Our decision to use Prodea's open platform
will keep Egypt at the forefront of the new Internet era."

"We are honored that ERTU has selected us to be a partner in the digital
transformation of the country's broadcasting and content distribution
efforts," said Hamid Ansari, president and co-founder of Prodea Systems.
"Egypt is one of the region's leading internet markets in terms of user
growth, services offered and price competitiveness. This makes Egypt a
central part of our mission to aggressively seed the market with our
intelligent home hub, in order to deliver a unified digital home solution
throughout the region and enrich people's lives."

About Prodea Systems

Prodea Systems, based in Plano Texas, is a privately held
company formed by the Ansari family, inventors and proven entrepreneurs with
a history of building companies based on industry-changing technologies.
Prodea Systems is their latest endeavor to address the challenges of today's
increasingly complex digital home and connected small business environment
and combine state of the art technology and simplicity in a single command
center for the everyday consumer.

The Prodea Systems platform provides a turn-key, white label
solution for traditional and alternative service providers who require
continuous and timely delivery of new and innovative services to their
subscribers over the existing broadband infrastructure.

Prodea's solution uniquely enables carrier-grade services to
be delivered directly to a variety of fixed appliances in the home or
automobile, as well as mobile lifestyle devices including smart phones,
portable media players or laptops. Additional information can be found at
http://www.prodeasystems.com.

Source: ERTU and Prodea Systems

For media inquiries please contact: Katy Ludditt / Lojayne Mohsen, Hill & Knowlton, Tel: +971(0)4-33-44-930 Email: katy.ludditt@hillandknowlton.com

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