10 Reasons To Attend The Third Annual OnScreen Media Summit

10 Reasons To Attend The Third Annual OnScreen Media Summit

Thursday, October 28, 2010 Marriott Marquis New York Hotel on Times Square

NEW YORK, Oct. 22 /PRNewswire/ -- There are at least ten compelling reasons to attend the OnScreen Media Summit 2010, presented by leading television brand publications, Broadcasting & Cable and Multichannel News, at the Marriott Marquis Hotel New York on Times Square, next Thursday, October 28, 2010.

(Photo: http://photos.prnewswire.com/prnh/20101022/NY87392 )

(Photo: http://www.newscom.com/cgi-bin/prnh/20101022/NY87392 )

1. The focus is on identifying the challenges and opportunities of content
creators and distributors in a multi-platform environment. The OnScreen
Summit will concentrate on discussions about the most pressing issues in
the cable, broadcast, satellite and Internet industries with the people
who are driving the business.
2. Reputation. Broadcasting & Cable and Multichannel News have developed a
reputation for presenting some of the most compelling, valuable and
professional events available to the TV industry. This event has earned
its own reputation as a signature event for those in the business of
television. It has attracted top level speakers and panelists and will
draw 250-300 attendees from networks, broadcasters, pay TV providers,
broadband, mobile, technology, financial investors, researchers,
advertisers and agencies.
3. Leslie Moonves, President and CEO, CBS Corporation. Mr. Moonves is the
Opening Keynote Speaker in a Q&A interview with Melissa Grego, Executive
Editor of Broadcasting & Cable. This is a unique opportunity to hear
directly from one of the top leaders in the business about the challenges
the television industry faces in 2011.
4. Brian Williams, Anchor & Managing Editor, NBC Nightly News. This is a
rare opportunity to hear directly and in-person from one of the most
noted news anchors on television. He will participate in a conversation
on the subject of Bringing News to Audiences Everywhere and will be
interviewed by Ben Grossman, the Editor-in-Chief of Broadcasting & Cable
during the Summit's luncheon.
5. Irwin Gotlieb, CEO, GroupM. Discover how advertisers are embracing the
opportunities presented by multi-screen distribution of content directly
from the executive who advises America's top brand marketers. In this
Keynote Q&A about The State of Advertising moderated by Jon Lafayette,
Business Editor of Broadcasting & Cable, you'll find out about the
forecast for media ad spend in 2011.
6. Sam Howe, EVP and CMO, Time Warner Cable. The marketing chief of one of
the largest pay TV companies in America shares the strategy and tactics
behind their new brand campaign in a Keynote Q&A moderated by Mark
Robichaux, Editor in Chief of Multichannel News on the subject of
Branding & Positioning Strategies For A Dynamic Multi-Screen Environment.
7. View From Wall Street. Jessica Reif Cohen is one of the most trusted
and often quoted experts on financial investment in the changing world of
TV media. She is the First VP and Managing Director of Merrill Lynch.
In her Afternoon Keynote Q&A about The Financial State of the Business,
Ms. Reif Cohen will share her insights for 2011.
8. Executive Roundtable with Showtime, Disney/ESPN, Rainbow Media and NBC
Universal. This morning panel of elite industry leaders will reveal the
most significant challenges facing the TV business today and debate the
best opportunities for new revenue growth from content distribution on
multiple screens. Be sure to listen to Sean Bratches, EVP, Sales and
Marketing, Disney and ESPN, Josh Sapan, President & CEO, Rainbow Media,
Mathew Blank, Chairman and CEO, Showtime Networks, Inc. and, Lauren
Zalaznick, President, Women & Lifestyle Entertainment Networks, NBC
Universal.
9. From the Technology Viewpoint: Rise of TV 2.0: The Tube Gets Personal.
Come listen to a late morning session hosted by Todd Spangler, Technology
Editor of Multichannel News, about television's evolution into an
interactive, personalized hub for entertainment, information, advertising
and, gateway to video and other services delivered over the Internet.
This panel will discuss the implications of "TV 2.0" for providers,
covering new user-interface concepts, interactive applications, social
networking and, content-recommendation features, 3DTV, as well as new
content-distribution models. Panelists include Shawn Strickland, VP
Consumer Strategy & Planning, Verizon Telecom, Pragash Pillai, SVP,
Engineering &Technology, Bresnan Communications, Don Dulchinos, SVP,
Advertising and Interactive Services, CableLabs, Anthony Landamia, GM,
Advanced Applications Business Unit, SeaChange International and, Alan
Young, CTO, SES World Skies.
10. Audience Measurement in the changing multi-screen marketplace. This
panel of executives from ad agencies, audience measurement services and,
ad sales rep firms will discuss the most recent resolutions for meeting
measurement requirements in the changing multi-screen marketplace.
Panelists include: Bill Livek, CEO, Rentrak Corp, Robert Ivins, VP, Data
Development, Comcast Spotlight, Matt O'Grady, EVP, Media Audience
Measurement, Nielsen and, Lyle Schwartz, Managing Partner,
Implementation Research & Marketplace Analysis, GroupM.

Register today online at www.broadcastingcable.com/OnScreen2010 or email sfriedman@nbmedia.com or call Sandy Friedman at 917-281-4718. Individual registrations are $399. Half-price discount offers apply. Call to see if you qualify. On-site registration is also available. Checks and major credit cards are accepted.

SOURCE Broadcasting & Cable and Multichannel News

Photo:http://www.newscom.com/cgi-bin/prnh/20101022/NY87392
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20101022/NY87392
http://photoarchive.ap.org/
Broadcasting & Cable and Multichannel News

CONTACT: Joe Schramm, Schramm Marketing Group, +1-212-983-0219, or Sandy Friedman, +1-917-281-4718, sfriedman@nbmedia.com

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