Lidia Bastianich to Launch First Cookware and Servingware Line in Time for the Holidays

Lidia Bastianich to Launch First Cookware and Servingware Line in Time for the Holidays

Lidia's Kitchen is Scheduled to Debut on QVC

WEST CHESTER, Pa., Oct. 22 /PRNewswire/ -- Lidia Bastianich, beloved television host, author, restaurateur and "first lady of Italian cuisine," is scheduled to launch Lidia's Kitchen, her exciting new cookware and servingware line, on QVC Sunday, October 24 at 7 PM (ET).

Lidia's Kitchen combines the beauty of Italy and the functionality of Bastianich's own cooking style to create a cookware and tabletop collection that is reflective of her practical culinary sensibilities. After many years working in restaurant kitchens, Bastianich has designed cookware created with simple, easy cooking in mind, with plenty of style and utmost functionality.

"I have always wanted my own line of kitchenware and QVC allows me to introduce my products to the whole country," says Bastianich. "Collaborating with my daughter Tanya to design pieces that can work in any home has been a true labor of love."

Featuring an eclectic assortment of ceramics, cookware and utensils, the collection is designed by Bastianich herself with attention to practicality and detail. The pieces are classic with a modern edge and remind Bastianich of the staples that were in her kitchen as a child in Italy. Select items from the line include ceramic serving platters in earth tones, pasta pots, and steel knives, with prices ranging from approximately $15.00 to $60.00.

"We are thrilled to share Lidia's authentic Italian style with QVC viewers," said John Kelly, QVC's vice-president of merchandising. "Her practical, well-designed pieces will appeal to novices and seasoned chefs alike."

Lidia's signature line, "Tutti a tavola a mangiare!" means "Everybody to the table to eat!" Lidia is looking forward to bringing her line of cookware and servingware to tables across the country through QVC.

The Lidia's Kitchen collection is scheduled to debut on QVC October 24, 2010 at 7 PM (ET) and the products will be available on QVC.com, while supplies last.

About Lidia Bastianich

Lidia Bastianich is one of the best-loved chefs on television, a best-selling cookbook author, restaurateur, and owner of a flourishing food and entertainment business. Her cookbooks include Lidia Cooks from the Heart of Italy and Lidia's Italy -- both companion books to the Emmy-nominated television series, "Lidia's Italy," as well as Lidia's Family Table, Lidia's Italian-American Kitchen, Lidia's Italian Table, La Cucina di Lidia and the release of her first children's book this fall, Nonna Tell Me a Story: Lidia's Christmas Kitchen. Lidia is the chef/owner of Felidia, Becco, Esca and Del Posto, as well as Lidia's in Pittsburgh and Kansas City. She is also a partner of Eataly, the largest artisanal Italian food and wine marketplace in New York City. Lidia also produces award-winning wines at Bastianich Vineyards in Friuli and La Mozza Vineyards in Maremma, Italy. Along with her daughter Tanya, son-in-law Corrado Manuali, and partners Robert Quinn and John Baker, the team launched Nonna Foods in 2010 as a platform to distribute an array of both existing and new "Lidia's" food products.

About QVC

QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (Nasdaq: LINTA), is one of the largest multimedia retailers in the world. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 195 million homes worldwide. The company's website, QVC.com, is ranked among the top general merchant Internet sites. With operations in the United Kingdom, Germany, Japan and Italy, West Chester, Pa.-based QVC has shipped more than a billion packages in its 24-year history. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.

SOURCE QVC, Inc.

QVC, Inc.

CONTACT: Denise Kovalevich, +1-484-701-8823, Denise.Kovalevich@qvc.com, or Kayce Cashman , +1-484-701-2179, Kayce.Cashman@qvc.com

Web Site: http://www.qvc.com

-------
Profile: intent