Azteca America's AzAmerica Channel Breaks Into the Top 100 Watched YouTube Channels

Azteca America's AzAmerica Channel Breaks Into the Top 100 Watched YouTube Channels

--Short clips generate 1.3 million views per day and provide an excellent platform addition for clients, as well as a strong marketing tool for the Spanish-language television network--

LOS ANGELES, Aug. 10 /PRNewswire/ -- Azteca America Network is pleased to share the success of its AzAmerica channel on YouTube, the world's largest online video site. Thanks to a partnership with YouTube, Azteca America content, including short promotional clips of sports, novelas, entertainment, behind the scenes and lots more, viewers can now move beyond television and Azteca America's-own aztecaamerica.com portal. AzAmerica is 88th most-viewed channel of all time and 41st most popular Directors Channel with 1.3 million visitors a day. The Azteca America channel youtube.com/azamerica has been available to Internet users since October 2008.

"We have been delighted by the results of this partnership," says Rawdon Messenger, Director of New Media and Product Integration at Azteca America. "It shows how our content is hugely popular online beyond our own portals. We are able to market our product to new audiences and direct them to our network. It is also an amazing platform for advertisers looking for quality content combined with targeted audience reach."

YouTube presents an attractive additional platform for Azteca America clients. Through a commercial partnership with YouTube, clients can advertise exclusively over Azteca America content on the YouTube.com site. This allows them to control the target audience by content type, location, language and much more.

About Azteca America

Azteca America is the alternative choice in broadcast television for Spanish speaking families residing in the United States. Azteca America operates in 70 markets nationwide, and can also be seen on DIRECTV Mas Channel 441 (AZA 441) and DISH Network Channel 825. Wholly owned by Mexican broadcaster TV Azteca, S.A. de C.V., Azteca America has access to the best programming from TV Azteca's three national networks, including a library with over 200,000 hours of original programming and news from local bureaus in 32 Mexican states. The network complements Mexican programming with an innovative line-up of shows from international producers and distributors to ensure the finest programming for Spanish-speaking viewers and unique advertising solutions for partners seeking to reach the most dynamic market in the country.

Press Contact:
Daniel McCosh
011-5255-1720-0059
dmccosh@gruposalinas.com

Source: Azteca America Network

CONTACT: Daniel McCosh, Grupo Salinas, +011-5255-1720-0059,
dmccosh@gruposalinas.com

Web Site: http://www.aztecaamerica.com/
http://www.youtube.com/azamerica

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