Prime Outlets Partners with VH1 Do Something Awards

Prime Outlets Partners with VH1 Do Something Awards

Prime Outlets and VH1 Host Do Something with Style Sweepstakes

BALTIMORE, July 6 /PRNewswire/ -- Prime Outlets, a collection of 21 outlet shopping centers throughout the U.S., announced today it is partnering with VH1, a division of MTV Networks, to support the VH1 Do Something Awards. The Do Something with Style initiative represents Prime Outlets' commitment to support cause related programming on a national level.

Hosted by Jane Lynch, the Do Something Awards will honor young activists, 25 and under, who are working to make the world a better place. In addition to honoring five nominated rock stars of social change, all up for the $100,000 grand prize for his or her cause, the Do Something Awards will also honor celebrity activists during the star-studded event.

To show its support for this great organization and event, Prime Outlets is encouraging all fashionistas to Do Something with Style and text a vote for their favorite style activist and be automatically entered for a chance to win a $500 Prime Outlets Gift Card. The style activist with the most text and online votes will be announced during the Do Something Awards, airing live on VH1 Monday, July 19 at 9/8C.

Participants can vote for their favorite nominees by texting their pick to 22422 and will automatically be entered for a chance to win a $500 Prime Outlets Gift Card:

-- Text CHRISTY for Christy Turlington's work benefitting Every Mother
Counts
-- Text DONATELLA for Donatella Versace's work benefitting Starlight
Children's Foundation and ONE
-- Text TYRA for Tyra Banks' work to benefit The T Zone Foundation
-- Text NIGEL for Nigel Barker's work to benefit Edeyo
-- Text VICTORIA for Victoria Beckham's work to benefit Save The Children

"Prime Outlets is committed to making a difference in the regions we serve and is thrilled to support VH1's Do Something Awards," said Karen E. Fluharty, Prime Outlets' Senior Vice President of Marketing. "We're honored to help spread the message and hope to inspire and empower our shoppers to get involved in their communities and Do Something."

For more information about the Do Something with Style sweepstakes and a list of official rules please visit http://m.vh1.com/prime.

NO PURCHASE/TEXT MESSAGE NECESSARY TO ENTER. VOID WHERE PROHIBITED OR RESTRICTED BY LAW. Promotion is open to legal residents of the United States excluding AK and HI. Entrant must be 16 years of age or older to enter. Promotion ends at midnight (12 a.m.) on July 19. Standard text-messaging rates apply. Text STOP to 22422 to end subscription. For Official Rules, visit m.vh1.com/prime.

About VH1

VH1 connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 95 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1 Mobile, VH1Games and extensive video on VH1.com. Connect with VH1 at VH1.com.

About Prime Outlets

Headquartered in Baltimore, Md., Prime Outlets owns and operates 21 outlet shopping centers in the U.S. Spanning more than 8 million square feet throughout major United States markets, Prime Outlets is home to more than 400 leading designer and name-brands such as Gucci, Giorgio Armani, Burberry, kate spade, Michael Kors, St. John, Juicy Couture, Stuart Weitzman, Saks Fifth Avenue OFF 5TH and Neiman Marcus Last Call. The company's retail outlets serve major markets including Orlando, Pittsburgh, Washington, D.C., Austin/San Antonio, Texas and Williamsburg, Va., among many more. The company currently has two new ground-up projects in development: Prime Outlets - Grand Prairie, serving the Dallas/Fort Worth metro area, and Prime Outlets - Livermore Valley, serving the San Francisco Bay region. For more information, please visit www.primeoutlets.com. On December 8, 2009, the company entered into a definitive agreement with Simon Property Group to acquire its portfolio of outlet center properties.

Source: Prime Outlets

CONTACT: Melinda Brodbeck, +1-609-397-4242, ext. 134,
mbrodbeck@oxfordcommunications.com, or Sue Helondovitch, +1-609-397-4242, ext.
176, shelondovitch@oxfordcommunications.com, both of Oxford Communications for
Prime Outlets

Web Site: http://www.primeoutlets.com/

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