Polaroid Kicks-Off HSN Partnership With Polaroid Hour

Polaroid Kicks-Off HSN Partnership With Polaroid Hour

TV Personality and tech expert Katie Linendoll to serve as Polaroid product spokesperson

MINNEAPOLIS, July 2 /PRNewswire/ -- Polaroid today announced a partnership with interactive multi-channel retailer HSN to further strengthen Polaroid's retail presence. Polaroid will also bring on-air personality and tech expert Katie Linendoll on board as a product spokesperson.

On Sunday, July 4, 2010 from 12:00 a.m. - 2:00 a.m., and 1:00 p.m. - 2:00 p.m., Katie will make her debut representing Polaroid, by showcasing a portion of the latest product line on HSN. Products in the hour-long segment will feature a broad assortment of Polaroid products including the Polaroid 300 instant camera, as well as the exclusive launches of a 32" LCD TV with built-in DVD player in black and white, a 22" LCD TV with built-in DVD player in black and a 14mega-pixel with 5x optical zoom digital camera in multiple colors.

"We're thrilled to introduce HSN's vast audiences to Polaroid's modern classics and digital portfolio," said Jon Pollock, Chief Marketing Officer, Polaroid. "Katie Linendoll embodies the technology made easy persona that the Polaroid brand evokes, making our partnership a natural fit." Katie is an Emmy nominated technology host working on several networks.

As part of the partnership, Polaroid will launch a Polaroid store online at www.hsn.com, from which select Polaroid products will be available for purchase.

"HSN constantly strives to provide our customers with great products, great brands and great shopping experiences and Polaroid's newest product offerings personify the simplicity, innovation and fun our customers are looking for," said Sandy Conrad, HSN's Senior Vice President of Merchandising. "Through the partnership we've developed, we look forward to re-introducing Polaroid into millions of homes across America as part of HSN's 33rd birthday celebration taking place throughout the month of July."

About Polaroid

Across several generations, people regard Polaroid as one of the most trusted, well-respected and recognizable brands when it comes to instant photography. The Polaroid story began more than seventy years ago with polarized sunglasses, evolved into instant film, cameras, and camera accessories, as well as other consumer electronics categories. People can expect to see new Polaroid branded products that will deliver the fun, instant gratification and value for which the brand has long stood. Polaroid and Polaroid Pogo are trademarks of PLR IP Holdings, LLC. For more information, visit www.Polaroid.com.

About HSN

Headquartered in St. Petersburg, FL, HSN is a leading interactive multichannel retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates experts, entertainment, inspiration, solutions, tips and ideas to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle, Fashion/Accessories, and Electronics.

A leader in transactional innovation, HSN is the only retailer offering live streaming video on three screens: TV network, which broadcasts live to 95 million households in the US in HD 24/7; hsn.com, which ranks in the top 30 of the top 500 internet retailers and features 15,000 product videos; and mobile via its iPhone and Android applications and mobile-optimized site. HSN, founded 33 years ago as the first shopping network, is an operating segment of HSN, Inc. (NASDAQ:HSNI).

Contact:
Amanda Wolbrom
212-445-8230 - Polaroid
awolbrom@webershandwick.com

Brad Bohnert - HSN
727-872-7515
brad.bohnert@hsn.net

Source: Polaroid

CONTACT: Amanda Wolbrom, Polaroid, +1-212-445-8230,
awolbrom@webershandwick.com; or Brad Bohnert, HSN, +1-727-872-7515,
brad.bohnert@hsn.net

Web Site: http://www.polaroid.com/

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