Nabisco Cookies and the National Milk Mustache 'got milk?®' Campaign Are Giving One Family the Ultimate Milk & Cookies Experience

Nabisco Cookies and the National Milk Mustache 'got milk?®' Campaign Are Giving One Family the Ultimate Milk & Cookies Experience

To Celebrate National Dairy Month, One Family Will Star in Their Own Milk Mustache Ad

EAST HANOVER, N.J., July 7 /PRNewswire/ -- This summer your family could join the ranks of more than 290 celebrities who have donned the famed milk mustache, including Rebecca Romijn, Jennifer Hudson, Taylor Swift and Shawn Johnson, and be featured in your very own "got milk?®" ad. There is nothing quite like the time-honored pairing of Oreo Cookies and milk or as iconic as the National Milk Mustache "got milk?®" campaign, so Nabisco Cookies and milk have joined together to give one lucky family a starring role in their very own milk mustache ad.

Now through July 15, 2010, fans can visit www.Facebook.com/NabiscoCookies to submit a photo and caption that represent the perfect Nabisco Cookie and milk moment. The winner's family will participate in a professional photo shoot for the ad. The ad will appear in Kraft's Food & Family magazine in 2010.

Photo entries must include any Nabisco Cookie product and a glass of milk, no more than one glass per person in the photo. Once submitted, the photos will become part of the Nabisco Cookies & got milk?® Family Photo Album on the Facebook page. There, visitors and fans can view Nabisco Cookies and milk moments from families across the country.

The Nabisco family of cookies includes family favorites like Oreo, Chips Ahoy!, Nutter Butter, Fig Newtons and Nilla Wafers. When pairing Nabisco Cookies with a glass of low fat milk, families enjoy a great-tasting snack, along with the added benefit of nine essential nutrients in milk that everyone needs. And dunking an Oreo into a cold glass of milk creates a special family moment that brings everyone together.

For more information on Nabisco Cookies, the National Milk Mustache "got milk?®" Campaign, the contest or to become a fan visit the www.Facebook.com/NabiscoCookies page or www.facebook.com/Milkmustache.

About the National Milk Mustache "got milk?"® Campaign

The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. The National Fluid Milk Processor Promotion Board, through MilkPEP, runs the National Milk Mustache "got milk?"® Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk. For more information, go to www.whymilk.com. Deutsch, A Lowe and Partners Company, is the creative agency for the National Milk Mustache "got milk?"® Campaign.

About Kraft Foods

The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery and quick meals. With annual revenues of approximately $50 billion, the combined company is the world's second largest food company, making delicious products for billions of consumers in more than 160 countries. The combined company's portfolio includes 11 iconic brands with revenues exceeding $1 billion - Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gums; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Another 70+ brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.

- make today delicious -

Source: Milk Processor Education Program

CONTACT: Dolly Santana, SiboneyUSA, +1-305-373-2535,
dsantana@siboneyusa.com

Web Site: http://www.whymilk.com/

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