DIRECTV and Panasonic Launch Nation's First Suite of 3D Channels

DIRECTV and Panasonic Launch Nation's First Suite of 3D Channels

n3D(TM) powered by Panasonic Features a Variety of 3D Sports and Entertainment Programming Including DIRECTV's Exclusive Broadcast of FOX Sports 2010 MLB All-Star Game in 3D

NEW YORK, July 1 /PRNewswire-FirstCall/ -- DIRECTV, the world's most popular video service and Panasonic, a world leader in 3D TV technology, ushered in a new age in the rapid growth of 3D entertainment for the home with the launch today of three 3D channels, including n3D(TM) powered by Panasonic - a linear channel dedicated exclusively to 3D programming and viewable on 3D television sets including Panasonic's line of award-winning VIERA Full HD 3D TVs.

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n3D(TM) powered by Panasonic, is now available at no additional cost to millions of DIRECTV HD customers on channel 103. Throughout the month of July, n3D customers will have access to exclusive, original 3D programming such as Guitar Center Sessions with Peter Gabriel and Jane's Addiction, as well as additional titles such as Dinosaurs: Giants of Patagonia, Wild Safari: A South African Adventure and N Wave Picture's S.O.S Planet, African Adventure: Safari in the Okavango and Encounter in the Third Dimension.

n3D will also offer special events such as this weekend's running of the NASCAR Coke Zero 400, the local broadcast of the Yankees-Mariners series on July 10-11 and DIRECTV's exclusive, national broadcast of FOX Sports 2010 MLB All-Star Game in 3D on July 13.

In addition to n3D, DIRECTV is also launching DIRECTV Cinema(TM) in 3D on channel 104, which is currently offering IMAX titles Deep Sea 3D and Under the Sea 3D and n3D On Demand on channel 105, which is currently delivering replays of ESPN's 3D coverage of the 2010 FIFA World Cup matches. DIRECTV also launched ESPN 3D on channel 106 on June 11.

"The ability to bring high-quality 3D programming into the home is a huge advancement in the evolution of television," said Derek Chang, executive vice president of Content Strategy and Development for DIRECTV. "Our innovative technology has allowed us to lead the industry in HD and we are continuing on that same path by establishing ourselves as the premier destination for the best 3D viewing experience available. We are proud to be partnering with Panasonic and are excited to deliver this new dimension of television to millions of DIRECTV HD customers across the country."

"This is a major milestone in the young history of 3D home entertainment and Panasonic is very proud to work with DIRECTV to bring consumers this new TV channel dedicated exclusively to 3D programming," said Joseph M. Taylor, Chairman & CEO, Panasonic Corporation of North America. "We have launched our VIERA 3D TVs and Blu-ray 3D Player, and they have been very well received by consumers, but we know the key to the success of 3D for the home is the availability of content. The arrival of n3D powered by Panasonic underscores the fact that consumers will have access to a rapidly growing range of 3D TV programming including live major sports and entertainment events, as well as movies on 3D Blu-ray Disc in 2010."

Panasonic is the exclusive presenting sponsor of DIRECTV's n3D channel. In January at the Consumer Electronics Show, DIRECTV and Panasonic announced their plans to launch 3D TV channels and have since worked together to leverage relationships with programming partners and movie studios to obtain new and existing 3D content. For more information on DIRECTV's 3D channels please visit www.directv.com/3D.

Last month, DIRECTV HD customers received a free software upgrade enabling them to have access to the 3D channels on DIRECTV. DIRECTV HD customers will need a 3D television set and 3D glasses to view 3D programming on DIRECTV.

Panasonic is a global leader in the development of end-to-end Full HD 3D technology solutions including the world's first Full HD 3D video camera that records to solid-state memory, Full HD 3D Blu-ray Disc authoring, and the award winning VT-25 Series of Full HD 3D VIERA Plasma TVs and 3D Blu-ray Disc Players. For more information on Panasonic's Full HD 3D technology, visit www.panasonic.com/3D.

About DIRECTV, Inc.

DIRECTV (NASDAQ:DTV) is the world's most popular video service delivering state-of-the-art technology, unmatched programming, the most comprehensive sports packages available and industry leading customer service to its more than 25 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 18.6 million customers more than 130 HD channels and Dolby-Digital® 5.1 theater-quality sound (when available), access to exclusive sports programming such as NFL SUNDAY TICKET(TM), award winning technology like its DIRECTV® DVR Scheduler and higher customer satisfaction than the leading cable companies for nine years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay-TV category in technology, programming and service, delivering an unrivaled digital television experience to 6.5 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 65 percent interest in Game Show Network.

About Panasonic

Based in Secaucus, NJ, Panasonic Corporation of North America markets a broad line of digital and other electronics products for consumer, business and industrial use. The company is the principal North American subsidiary of Panasonic Corporation (NYSE:PC), and the hub of Panasonic's U.S. branding, marketing, sales, service and R&D operations. Panasonic is pledged to practice prudent, sustainable use of the earth's natural resources and protect our environment through the company's Eco Ideas programs. Detailed information about Panasonic's environmental stewardship may be found in its Panasonic Report for Sustainability 2008 (www.panasonic.net/csr/reports) and Environmental Data Book 2008 (www.panasonic.net/eco/env_data/back_number/). Information about Panasonic and its products is available at www.panasonic.com. Additional company information for journalists is available at www.panasonic.com/pressroom.

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Source: Panasonic

CONTACT: Jade Ekstedt of DIRECTV, Inc., +1-310-964-3429,
jlekstedt@directv.com; or Blayne Murphy of Cohn & Wolfe, +1-212-798-9763,
blayne.murphy@cohnwolfe.com, for Panasonic; or Jim Reilly, +1-201-392-6067,
james.reilly@us.panasonic.com, or Chris De Maria, +1-201-348-7182,
christopher.demaria@us.panasonic.com, both of Panasonic

Web Site: http://www.panasonic.com/
http://www.directv.com/

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