Wipeout Makes a Splash on Nintendo DS(TM) and Wii(TM) at Retailers Today, Just in Time for the Season 3 Premiere on ABC

Wipeout Makes a Splash on Nintendo DS(TM) and Wii(TM) at Retailers Today, Just in Time for the Season 3 Premiere on ABC

Players Can Now Compete Against Friends and Family in the Game Based on the Hit ABC Reality Game Show

SANTA MONICA, Calif., June 24 /PRNewswire-FirstCall/ -- Activision Publishing, Inc. (NASDAQ:ATVI) today announced the arrival of Wipeout: The Game for Nintendo DS(TM) and Wii(TM). Based upon the Endemol USA produced hit ABC TV show, Wipeout, Wipeout: The Game pits friends and family against each other in the world's largest, messiest, and most hilarious obstacle course out there today.

"When developing the game our goal was to capture all the elements that people love about the hilarious reality ABC show, and to above all make it fun," said David Oxford, Activision Publishing. "So far, we've been overwhelmed by the response from fans, who clearly can't wait to step up to the challenge of the obstacle course."

Wipeout: The Game is loaded with the elements that have made the TV show a smash hit. From the contestant demolishing Dreadmill to the fan-favorite Big Balls, all of Wipeout's classic obstacles make an appearance in the game. Furthering the complete Wipeout experience that fans have become accustomed to is the inclusion of witty commentary provided by the show's hosts John Anderson, John Henson and co-host Jill Wagner.

In Wipeout: The Game, up to four players can battle against each other in the game's many challenges. As they compete for the ultimate win, players will get down and dirty with their opponents as they hurl objects and insults with the game's signature Trash Talk Generator.

Wipeout: The Game for Nintendo DS(TM) and Wii(TM) is rated E for Everyone by the ESRB and is available now for a suggested price of $29.99. For more information, please visit www.activision.com.

ABC's Wipeout episode, "Excuse Wii" which airs on Thursday, July 1 (8:00-9:00 p.m. ET) will feature John Anderson and John Henson playing "Wipeout: The Game." There will also be new episodes of Wipeout airing Thursday, June 24 and Tuesday, June 29 at 8pm on ABC.

About Endemol USA

Endemol USA is a leading producer of television and digital programming specializing in unscripted and scripted genres for network and cable television. The company produces the hit shows "Wipeout," "Extreme Makeover: Home Edition," "Deal or No Deal," and "Big Brother." Endemol USA is a division of the Endemol Group, a leading international content developer, producer and distributor of television and online programming. The company, headquartered in the Netherlands and the UK, has subsidiaries and joint ventures in 26 countries, including the major European markets, the U.S., South Africa, Argentina, Brazil, Mexico and Australia. Endemol is owned by a consortium consisting of Goldman Sachs Capital Partners, Mediaset Group and Cyrte Group. For more information, please visit http://www.endemolusa.tv/. Endemol is a privately held company.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition, rapid changes in technology, industry standards and consumer preferences, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, licensees, licensors, vendors and third-party developers, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, and the other factors identified in the risk factors section of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

©2010 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. All rights reserved. Wii and Nintendo DS are trademarks of Nintendo. © 2006 Nintendo. All other trademarks and trade names are the properties of their respective owners. All other trademarks and trade names are the properties of their respective owners.

Contact:
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Edith Yang
Sandbox Strategies
424-259-2205
edith@sandboxstrat.com

Source: Activision Publishing, Inc.

CONTACT: Edith Yang of Sandbox Strategies for Activision Publishing,
Inc., +1-424-259-2205, edith@sandboxstrat.com

Web Site: http://www.activision.com/

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