Smiles are Stemming Across the Nation With the Launch of 1-800-FLOWERS.COM's 'Summer of Smiles'

Smiles are Stemming Across the Nation With the Launch of 1-800-FLOWERS.COM's 'Summer of Smiles'

Leading Floral Retailer Kicks off New Summer Campaign with Celebrities and Sweepstakes

CARLE PLACE, N.Y., June 21 /PRNewswire-FirstCall/ -- The arrival of summer brings a break from the school year, reduced work hours and more time outdoors for family and friends to enjoy. As if warmer weather, brighter days and the time for relaxation is not reason enough to smile, 1-800-FLOWERS.COM, Inc. (NASDAQ:FLWS), the world's largest florist and gift shop, is launching "The Summer of Smiles" initiative, encouraging customers across the nation to brighten someone's day by sending a smile with thoughtful gifts and flowers. Whether it's a graduation, an anniversary, a birthday, or "just because," the summer ushers in many occasions for celebrating and making a loved one smile.

"The summer is a wonderful time to simply relax, celebrate hard work and successes and surround yourself with the people who are most important to you," said Jim McCann, CEO and Founder of 1-800-FLOWERS.COM®. "At 1-800-FLOWERS.COM, we believe that simple gifts and kind gestures such as giving a gift of flowers can leave a lasting impression. With a new seasonal floral collection full of fragrant blooms in bright hues, we are making it easy for customers to connect with one another and deliver a smile all summer long."

Throughout the summer, 1-800-FLOWERS.COM will team with various celebrities and renowned personalities to surprise fans and deliver smiles to unsuspecting customers. In the first of several "Summer of Smiles" events, 1-800-FLOWERS.COM and multi-platinum selling pop and R&B singing sensation Justin Bieber presented the winner of the "Be Justin Bieber's Valentine" sweepstakes with his signature "One Less Lonely Girl" bouquet made up of red intuition roses while serenading her with a song.

While only one consumer was able to receive a floral arrangement hand delivered by Justin Bieber, 1-800-FLOWERS.COM is making it possible for everyone to receive a special gift by offering a wide array of floral arrangements and gourmet gift baskets designed to celebrate summer holidays and mark moments of happiness, including:

-- Summer Rose Mix Bouquet - Bright orange, yellow and green colors
radiate from this 18-stem bouquet that is bound to bring some extra
sunshine to someone in your life
-- Berry Beautiful - A vibrant combination of carnations, roses, and
daisy poms arranged in a hand-designed berry bowl is a reminder of
summer fruits and the sweetness of the season
-- Margarita Time Party Bucket: This party bucket is the perfect addition
to a summer fiesta. Enjoy savory salsa and crunchy chips while sipping
on a margarita poolside.

For those in need of extra sunshine this season, 1-800-FLOWERS.COM is hosting a "Summer of Smiles" sweepstakes to reward those who know how to make someone smile. Starting July 1, 2010, customers can submit who they would like to send a smile and why and be entered for the chance to win the Happy Day Bouquet(TM). No purchase necessary to enter or win.

For more information on the "Summer of Smiles" sweepstakes visit www.1800flowers.com/smile.

To view the full summer collection, visit www.1800flowers.com.

About 1-800-FLOWERS.COM, Inc.

1-800-FLOWERS.COM, Inc. is the world's leading florist and gift shop. For more than 30 years, 1-800-FLOWERS® (1-800-356-9377 or www.1800flowers.com) has been providing customers with fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, balloons and plush stuffed animals perfect for every occasion. As always, 100% satisfaction is guaranteed. 1-800-FLOWERS.COM earned the 2009 Gold Award in the Online Flower Delivery category from TopTenREVIEWS; the Company's Mobile Flower & Gift Center was named winner of the RIS (Retail Info Systems) 2010 Mobile App of the Year Award in the "Best Shopping" category and the Company was recognized by Computerworld magazine as a Premier 100 IT Leader for 2010. The Company's BloomNet® international floral wire service (www.mybloomnet.net) provides a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably. The 1-800-FLOWERS.COM, Inc. "Gift Shop" also includes gourmet gifts such as popcorn and specialty treats from The Popcorn Factory® (1-800-541-2676 or www.thepopcornfactory.com); cookies and baked gifts from Cheryl&Co.® (1-800-443-8124 or www.cherylandco.com); premium chocolates and confections from Fannie May® confections brands (www.fanniemay.com and www.harrylondon.com); wine gifts from the Wine Tasting Network® (www.winetasting.com) and Geerlings&Wade(SM) (www.geerwade.com); gift baskets from 1-800-BASKETS.COM® (www.1800baskets.com) as well as Celebrations® (www.celebrations.com), a premier online destination for fabulous party ideas and planning tips. 1-800-FLOWERS.COM, Inc. is involved in a broad range of corporate social responsibility initiatives including continuous expansion and enhancement of its environmentally-friendly "green" programs as well as various philanthropic and charitable efforts. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.

Source: 1-800-FLOWERS.COM, Inc.

CONTACT: Kristy Rivera, MWW Group for 1-800-FLOWERS.COM,
+1-212-827-3754, krivera@mww.com

Web Site: http://www.1800flowers.com/

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