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Thursday, June 17, 2010

Season 2 REPLAY Documentary to Air Nationally on FOX Sports Net

Season 2 REPLAY Documentary to Air Nationally on FOX Sports Net

High School Hockey Powerhouses Seize Chance of a Lifetime to Replay '99 Game that Ended In a Tie Due to a Dramatic Injury

CHICAGO, June 17 /PRNewswire/ -- Gatorade and FOX Sports Net (FSN) have teamed together for a second season of the award-winning, original program, REPLAY. The popular program documents how Gatorade re-stages classic games between some of the nation's biggest high school sports rivalries years after they were originally played. This season, Gatorade reunited two of Michigan's top high school hockey programs - the Trenton Trojans and the Detroit Catholic Central Shamrocks - who were unable to finish their second match up of the 1999 season after a life threatening injury forced an early end to the game with the score tied, 4-4.

On Sunday, June 20, 2010 at 9:00 p.m. across all time zones (check local listings), FSN affiliates nationwide will premiere the one-hour special. FSN documented the players from their first grueling training sessions with the Gatorade Training Council, to their Gatorade Pro Days with honorary coaches Scotty Bowman and Brendan Shanahan, to the drop of the puck by Gatorade REPLAY game day commissioner, hockey legend Gordie Howe, to the post-game locker room celebrations. Viewers will also learn about the players, their lives and why they chose to return to the ice with their old teammates for a full-contact game despite the passing of a decade.

"Gatorade REPLAY is all about second chances and keeping with that tradition we have another great group of athletes who saw an opportunity, grabbed it, and came together in the name of sport and competition. They were able to prove that once you're an athlete, you're always an athlete," said Sarah Robb O'Hagan, chief marketing officer of Gatorade. "Gatorade as a brand is about heart, hustle and soul, and these guys showed all of that and more throughout the training for their long-awaited rematch."

To get ready for their once-in-a-lifetime rematch, the Trenton and CC players participated in a customized 8-week training and nutrition program developed in partnership with the Gatorade Sports Science Institute (GSSI) and implemented with the help of professionals from Velocity Sports Performance - Canton, Mich.

Gatorade REPLAY fans can learn more about the program by visiting www.replaytheseries.com, the official home of REPLAY. Visitors to the site can also check out the first season of REPLAY that featured one of the nation's biggest high school football rivalries between the Easton Area Red Rovers and the Phillipsburg Stateliners.

About Gatorade

The Gatorade Company, a division of PepsiCo (NYSE:PEP), provides sports performance innovations designed to meet the needs of athletes at all competitive levels and across a broad range of sports. Gatorade Thirst Quencher® is backed by more than 40 years of research and is scientifically formulated and athletically proven to quench thirst, replace fluids and electrolytes, and provide carbohydrate energy to enhance athletic performance. The company's product portfolio is built around the G Series(TM), a 1-2-3 approach to athlete nutrition and hydration before (Gatorade Prime 01(TM)), during (Gatorade® Perform 02 and G2® Perform 02), and after (Gatorade Recover 03(TM)) training or competition. For more information, please visit www.gatorade.com.

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 18 different product lines that each generate more than $1 billion in annual retail sales. Our main businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in over 200 countries. With more than $43 billion in 2008 revenues, PepsiCo employs 198,000 people who are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. For more information, please visit www.pepsico.com.

About FOX Sports Net

FSN is the nation's leading provider of local sports. Through its 19 owned-and-operated regional networks, FSN serves as the TV home to more than half of all MLB, NHL, and NBA teams. FSN's nationwide roster of regional sports networks includes FOX Sports Arizona, FOX Sports Carolinas, FOX Sports Detroit, FOX Sports Florida, FOX Sports Houston, FOX Sports Indiana, FOX Sports Kansas City, FOX Sports Midwest, FOX Sports North, FOX Sports Ohio, FOX Sports Oklahoma, FOX Sports South, FOX Sports Southwest, FOX Sports Tennessee, FOX Sports West, FOX Sports Wisconsin, PRIME Ticket, SportSouth, and Sun Sports. FSN produces close to 5,000 live local events each year, including more than 2,800 in high definition, making FSN the most prolific producers of HD Sports programming in the country. In addition to its thousands of home team games and a wide variety of locally produced sports programs, FSN televises national sports events and programs, including Pac-10 and ACC basketball and Pac-10 and Big 12 football.


Source: Gatorade

CONTACT: Julie Mason, +1-412-496-3196, julie.mason@fleishman.com, for
Gatorade

Web Site: http://www.gatorade.com/


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