Cisco's Flip Video Teams with The Last Airbender - New 3-D Adventure Film from Paramount Pictures and Nickelodeon Movies

Cisco's Flip Video Teams with The Last Airbender - New 3-D Adventure Film from Paramount Pictures and Nickelodeon Movies

Custom-Designed Flip Video Cameras Featuring Behind-the-Scenes Movie Footage Kick off Unique Marketing Campaign

SAN FRANCISCO, June 17 /PRNewswire-FirstCall/ -- Cisco®'s Flip Video(TM), the company that gave consumers fun and simple control over video, has teamed up with one of this summer's hottest upcoming movies - M. Night Shyamalan's The Last Airbender, from Paramount Pictures and Nickelodeon Movies - a tale of four nations at war with only one chance to restore balance to their war-torn world - an Avatar with the unique power to control all four elements. Based on the hit Nickelodeon series "Avatar: The Last Airbender," The Last Airbender promises to be a must-see 3D blockbuster movie event for the entire family this summer.

(Photo: http://photos.prnewswire.com/prnh/20100617/LA22568)

(Photo: http://www.newscom.com/cgi-bin/prnh/20100617/LA22568)

Leading up to the movie's highly-anticipated opening on July 2nd, Flip has launched a multi-faceted marketing campaign including the release of a limited edition series of custom-designed The Last Airbender Flip video cameras available in Flip MinoHD(TM) and SlideHD(TM) models.

As part of Flip Video's marketing initiative around the upcoming movie, director M. Night Shyamalan used a Flip to shoot behind-the-scenes content that will only be available on the limited-edition "The Last Airbender" Flip video cameras. The nine custom-designed Flip series is available in a main The Last Airbender movie theme design and two different sets of four designs each - one set featuring the four main characters (Aang, Sokka, Prince Zuko and Katara) and one set with designs representing the four nations (air, water, earth and fire) using The Last Airbender movie artwork. These special Flip video cameras come pre-loaded with material from the production as well as an extended movie trailer.

"Teaming with The Last Airbender lets us take the power of video one step further by offering Flip users a unique and fun way to join in the excitement of a highly-anticipated summer movie event," said Jodi Lipe, director of marketing for Cisco's Consumer Products Group. "With a custom The Last Airbender Flip video camera, fans can proudly show their loyalty to a nation or character while they enjoy shooting their own videos this summer."

"Everybody wants a Flip! Now fans of The Last Airbender have a way to find out even more about the movie through special content we pre-loaded in the custom Flip video cameras," said LeeAnne Stables, executive vice president of worldwide marketing partnerships at Paramount Pictures. "Flip users will be astonished to see the scope of this epic action adventure film."

Available exclusively through the Flip online store (theflip.com) and Amazon, the custom The Last Airbender Flip video camera series is now available while it lasts. The Last Airbender designs are offered in both the Flip MinoHD and Flip SlideHD models with suggested retail prices starting at $199. Fans are invited to check out all the latest information on Flip Video's Facebook page: www.facebook.com/flipvideo.

About Cisco

Cisco (NASDAQ:CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. This year celebrates 25 years of technology innovation, operational excellence and corporate social responsibility. Cisco's vision for the consumer is to enable people to live a connected life that is more personal, more social, and more visual. Further information about Cisco and its full line of consumer products including Linksys, Valet and Flip Video can be found at www.theflip.com, http://home.cisco.com/ and www.cisco.com/consumer.

Follow us:
-- Become a Flip Video Facebook fan: www.facebook.com/flipvideo
-- Become a Flip Video MySpace fan: www.myspace.com/flipvideo
-- Check our videos on YouTube: www.youtube.com/theflip
-- Follow us on Twitter: @flipvideobrand
-- Cisco Consumer Blogs: http://blogs.cisco.com/consumer

About Paramount Pictures Corporation

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE:VIA)(NYSE:VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. The company's labels include Paramount Pictures, Paramount Vantage, Paramount Classics, MTV Films and Nickelodeon Movies. PPC operations also include Paramount Digital Entertainment, Paramount Famous Productions, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group and Worldwide Television Distribution

Photo: http://www.newscom.com/cgi-bin/prnh/20100617/LA22568
PRN Photo Desk, photodesk@prnewswire.com
http://photos.prnewswire.com/prnh/20100617/LA22568
Source: Cisco Consumer Products

CONTACT: Karen Sohl of Cisco, +1-949-823-1578, cell, +1-949-302-3470,
ksohl@cisco.com; or Wynne Ahern Kokka of CommStrat PR, +1-510-658-8870, cell,
+1-510-206-2161, wynne@commstrat.com, for Cisco

Web Site: http://www.cisco.com/

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