The 2010 ESSENCE Music Festival Presented by Coca-Cola: The Ultimate Party Weekend With Headline Performances by Janet Jackson, Alicia Keys, Mary J. Blige, Earth, Wind & Fire, Charlie Wilson, Gladys Knight, LL Cool J, Trey Songz, Keri Hilson, Jill Scott, Raphael Saadiq and Monica

The 2010 ESSENCE Music Festival Presented by Coca-Cola: The Ultimate Party Weekend With Headline Performances by Janet Jackson, Alicia Keys, Mary J. Blige, Earth, Wind & Fire, Charlie Wilson, Gladys Knight, LL Cool J, Trey Songz, Keri Hilson, Jill Scott, Raphael Saadiq and Monica

SATELLITE FEEDS:
----------------
(PLEASE NOTE THAT ALL FEEDS ARE IN EASTERN TIME)
------------------------------------------------

Saturday, July 3,
2010 Saturday, July 3, 2010 Sunday, July 4, 2010
--------- ---------------------- --------------------
3:50 AM - 4:20 AM ET 2:00 PM - 2:15 PM ET 4:00 AM - 4:15 AM ET
Satellite
AMC: 15 105
degrees Satellite AMC: 15 105 Satellite AMC: 15 105
West degrees West degrees West
Downlink
Frequency: 11729 Downlink Frequency: 11729 Downlink Frequency: 11729
vertical vertical vertical
Transponder 1, Slot B Transponder 1, Slot B Transponder 1, Slot B
Symbol Rate:
13.0212 FEC Symbol Rate: 13.0212 FEC Symbol Rate: 13.0212 FEC
3/4 3/4 3/4
Modulation:
QPSK Video Modulation: QPSK Video HD Modulation: QPSK Video HD
HD 4:2:0 4:2:0 4:2:0

Sunday, July 4, 2010 Monday, July 5,2010 Monday, July 5, 2010
-------------------- -------------------------- --------------------
2:00 PM - 2:15 PM ET 4:00 AM - 4:15 AM ET 2:00 PM - 2:15 PM ET
Satellite
AMC: 15 105 degrees Satellite AMC: 15 105 Satellite AMC: 15 105
West degrees West degrees West
Downlink Frequency:
11729 Downlink Frequency: Downlink Frequency:
vertical 11729 vertical 11729 vertical
Transponder 1, Slot B Transponder 1, Slot B Transponder 1, Slot B
Symbol Rate:
13.0212 FEC Symbol Rate: 13.0212 FEC Symbol Rate: 13.0212 FEC
3/4 3/4 3/4
Modulation:
QPSK Video Modulation: QPSK Video HD Modulation: QPSK Video HD
HD 4:2:0 4:2:0 4:2:0

**THERE WILL BE A TEST RUN ON FRIDAY, JULY 2ND AT 3:30 PM-3:45 PM (ET) [SAME SETTINGS AS ABOVE]**

FORMAT: News Package with Extra Soundbites and B-roll.

STORY SUMMARY: The 16th Annual 2010 Essence Music Festival Presented by Coca-Cola will take place this Fourth of July weekend (July 2, 3, 4) in New Orleans to convene the country's largest gathering of African-Americans to celebrate Black music. The 2010 Essence Music Festival will feature performances by the largest assembly of black musical talent in the world, augmented by community-oriented Essence Empowerment Seminars led by the country's most prominent African-American leaders. Last year's Essence Music Festival drew more than 428,000 attendees, making it the most successful year for the annual July event.

The 2010 Essence Music Festival will feature an amazing line-up. Kicking off the musical extravaganza on July 2: Monica; Raphael Saadiq; Charlie Wilson; and Janet Jackson. Another stellar lineup of artists are scheduled to appear on July 3 including: Keri Hilson; LL Cool J; Gladys Knight; and Alicia Keys. Closing out the Festival on July 4 will be: Trey Songz; Jill Scott; Mary J. Blige; and Earth, Wind & Fire. Some of the Essence Empowerment Seminar participants will include: Steve Harvey; Jada Pinkett Smith; Sherri Shepherd; Niecy Nash; Dr. Bill Cosby; New Orleans Mayor Mitch Landrieu; Marc H. Morial; Rev. Al Sharpton; Rev. Juanita Bynum; Sheryl Lee Ralph; Kirk & Tammy Franklin; Ed & Lisa Wu Hartwell; Bishop T.D. Jakes, Bishop Paul S. Morton, Bishop Debra Morton, Pastor Shirley Caesar; Marvin Sapp; Mary Mary; Tye Tribbett and more.

SOUNDBITES:
-- Various celebrity sound bites

B-ROLL INCLUDES:
-- Monday July 5th: Feed at 4am (ET) and 2pm (ET) includes wrap up of
whole weekend

UPLINK TRUCK: Satellite Truck, Inc. (New Orleans, LA), 504-466-3474

VIDEO PROVIDED BY: Essence Communications Inc.

FOR TECHNICAL INFORMATION, PLEASE CALL:
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Dan Teachworth: 504-915-8244
Chet Guillot: 504-214-8851
Echostar Control Center: 877-358-2263
Sheila Harris (917) 941-1947

FOR STORY INFORMATION OR HARD COPY, CALL: Sheila Harris, ESSENCE, (917) 941-1947, sharris@essence.com OR Dana Baxter, ESSENCE, (917) 439-3359, dbaxter@essence.com

/PRNewswire -- June 28/

Source: ESSENCE Magazine

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Profile: intent