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Friday, May 21, 2010

W Hoboken Partners With VH1 Save The Music

W Hoboken Partners With VH1 Save The Music

Exclusive Suite Inspired by VH1 Save The Music to Launch at W Hoboken Summer Kick-Off, Benefiting the Foundation and Featuring GRAMMY Award Winning Artist and Foundation Ambassador Colbie Caillat

HOBOKEN, N.J., May 21 /PRNewswire/ -- W Hoboken and VH1 Save The Music Foundation (VH1 STM) today announced an exclusive partnership dedicated to restoring instrumental music programs in schools across the country.

As part of the partnership, W Hoboken will dedicate the hotel's Fantastic Suite to supporting VH1 Save The Music Foundation, where a percentage of the room rate will be donated to support the Foundation's work to restore instrumental music education programs. The newly decked out Suite will house special music memorabilia and decor on loan from VH1 Music and Talent Executives, including Gold and Platinum records from artists such as Beyonce, The Fray, and Bon Jovi.

The Save The Music inspired suite will also feature a ready-to-play Epiphone guitar featuring a custom strap generously created and donated by Red Monkey Designs, and Rock Band 2, challenging guests to find their inner Rock Star. Upon arrival, guests will be treated to a celebrity Welcome Call from VH1 Save The Music Foundation Ambassador and GRAMMY-Award winner, Chrisette Michele, as well as a message from Jim Shearer, host of VH1 Top 20 Video Countdown. W Hoboken is offering an exclusive opportunity for guests who book the Suite to be entered to win two tickets to a VH1 Save The Music gala in November along with an Epiphone guitar.

"Partnering with VH1 Save The Music is a wonderful opportunity for W Hoboken to showcase our passion for music and entertainment, an integral part of the W experience," notes Anna MacDiarmid, General Manager of W Hoboken. "We are so happy to support this worthy Foundation as they restore music programs in schools across the country."

On May 23, 2010, VH1 and W Hoboken will celebrate the partnership and introduce the Suite at a Summer Kick-Off Party in W Hoboken's Great Room which will benefit school music programs. The event will feature an exclusive acoustic performance by GRAMMY Award Winning Artist and Foundation Ambassador, Colbie Caillat. Partygoers will enjoy brunch-inspired cocktails provided by Ultimat Vodka and Francis Ford Coppola Wines, little bites courtesy of CRUMBS Bake Shop, FIJI Water, hors d'oeuvres, and will also have an opportunity to bid on exclusive silent auction items including a necklace and earrings set from Carolee, a 6-piece luggage set from LeSportsac, a Hello Kitty watch from Simmons Jewelry and much more. Proceeds from the auction and ticket sales will support the Foundation's mission to restore instrumental music programs in our nation's public schools.

A limited number of tickets are available for $100. Guests must be 21 years of age and older to attend. Proceeds from ticket sales will support the Foundation's mission to jumpstart music education programs in U.S. public elementary and middle schools. To purchase tickets please call 212.846.7324 or go to www.vh1savethemusic.com.

About W Hotels Worldwide®

W Hotels is an innovative contemporary lifestyle brand and the hotel category buster with 35 hotels and retreats in the most vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access to a world of "Wow." Each hotel offers a unique mix of innovative design and passions around fashion, music and entertainment. W Hotels offers a holistic lifestyle experience that is integrated into the brand's sensibility through contemporary restaurant concepts, glamorous nightlife experiences, and signature spas. With 10 years of proven success, W Hotels is on track to double its footprint by 2011. W Hotels and W Retreats have been announced for Downtown New York, Hollywood, London, Paris, St. Petersburg, Shanghai, Bali, Vieques Island and Verbier, among other international destinations. For more information, visit www.whotels.com.

About the VH1 Save The Music Foundation

The VH1 Save The Music Foundation is a nonprofit organization dedicated to restoring instrumental music education programs in America's public schools, and raising awareness about the importance of music as part of each child's complete education.

To date, VH1 Save The Music has provided more than $45 million in new musical instruments to 1,700 public schools in more than 100 cities around the country, impacting the lives of over 1.4 million children. With the support of people across the country and the 2010-2011 Ambassador Class including: OneRepublic, Chrisette Michele, Nick Lachey, Mandy Moore, Kelly Clarkson, Jason Mraz, Fall Out Boy, Colbie Caillat, it is The Foundation's renewed commitment to donate one hundred million dollars worth of new musical instruments to ensure that even a greater number of students receive a comprehensive music education in the coming decade. Get involved and learn more at www.vh1savethemusic.com.


Source: W Hoboken

CONTACT: Susie Dempsey, CAHN Communications for W Hoboken,
+1-201-876-3100, sdempsey@cahncomm.com; or Elizabeth Rosenthal, Susan Blond,
Inc. for VH1 Save The Music, +1-212-333-7728 x105,
erosenthal@susanblondinc.com

Web Site: http://www.whotels.com/
http://www.vh1savethemusic.com/


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