Universal Studios Hollywood Offers Unique and Powerful Brand Integration Opportunity For 'King Kong 360 3-D' Created by Peter Jackson 'The World's Largest and Most Intense 3-D Experience' Set to Roar Summer, 2010

Universal Studios Hollywood Offers Unique and Powerful Brand Integration Opportunity For 'King Kong 360 3-D' Created by Peter Jackson 'The World's Largest and Most Intense 3-D Experience' Set to Roar Summer, 2010

UNIVERSAL CITY, Calif., May 6 /PRNewswire/ -- Universal Studios Hollywood(SM) is packaging the potent brand integration opportunity created by the re-imagining of one of Hollywood's most enduring and internationally famous icons as a ground-breaking 3-D experience into a presenting sponsorship opportunity for "King Kong 360 3D" opening summer, 2010.

"King Kong 360 3-D," which will be the world's largest and most intense 3-D experience, is an all-new theme park attraction created by triple Oscar®-winner Peter Jackson.

"'King Kong 360 3-D' uniquely presents one of the world's great entertainment legends using groundbreaking 3D technology that will in itself be long regarded as one of the great 'wonders of the world,'" said Larry Kurzweil, President of Universal Studios Hollywood. "As a permanent centerpiece feature of Universal Studios Hollywood, it will be seen by tens of millions of people from throughout the world and will be the subject of stories, broadcast news pieces and internet features for a long time to come. It represents a powerful and unique sponsorship opportunity for any brand, and we look forward to making choices that will benefit ourselves and our partners."

The millions of highly desirable, broad cross section of visitors that experience Universal Studios Hollywood every year have always been an attractive media investment and proposition for brand partners who have been associated with Universal Studios Hollywood for decades. Universal Studios Hollywood's portfolio of world-class partners include American Express, Coca Cola, GE Money, Gibson Guitars, Nestle Waters, Sharp AQUOS, and Xerox.

Universal Studios Hollywood is presenting an array of unique sponsorship opportunities ranging from presenting sponsorship, category exclusivity, promotional activations including mobile and online to the unprecedented opportunity of meaningful brand integration as a part of the world famous Studio Tour which has been experienced by over 100 million consumers, all elements offering the appeal of associating brands and companies with one of the world's biggest and most enduring entertainment icons.

"In this age of a media marketplace burdened by choice and complexity, marketers need creative ways to communicate their message in a way that breaks through the clutter and connects consumers around their passions," said Stephanie Testa, Senior Vice President, Corporate Alliances for Universal Studios Partnerships & Licensing. "Through an alliance with Universal Studios Hollywood, brands have the rare opportunity to engage in an one-on-one dialogue with consumers in an environment that both consumers and marketers covet."

Sponsorship discussions are being led by Testa and Jonathan Treisman, Director of Corporate Alliances for Universal Partnerships & Licensing.

Universal Studios Hollywood is a unit of Universal Parks & Resorts, a division of Universal Studios, a part of NBC Universal. NBC Universal is one of the world's leading media and entertainment companies in the development, production, marketing of entertainment, news, and information to a global audience. Formed in May of 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric (NYSE:GE), with 20% controlled by Vivendi Universal.

Source: Universal Studios Hollywood

CONTACT: Eliot Sekuler, Vice President, Public Relations of Universal
Studios Hollywood, +1-818-622-6896, eliot.sekuler@nbcuni.com

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