The Olympics Top the World Series; 3D Trip to Europe Beats Trip Down the Aisle

The Olympics Top the World Series; 3D Trip to Europe Beats Trip Down the Aisle

New Roxio 3D Survey Shows Strong Consumer Interest in 3D for Home Entertainment and Personal Media Enjoyment

SANTA CLARA, Calif., May 5 /PRNewswire-FirstCall/ -- Roxio®, a division of Sonic Solutions® (NASDAQ:SNIC), today released the results of a web survey that indicate significant consumer interest in not only watching 3D entertainment in the home, but also capturing and enjoying personal photos and home movies in 3D. Of those polled, 84 percent indicate they are interested in viewing Hollywood 3D movies in the home, while almost 80 percent believe they will be taking 3D video or capturing 3D photos of family events within the next five years.

"The results of the web survey reaffirm our conviction that the dramatic impact 3D is having on the big screen will translate to the small screen and reshape how consumers interact with personal media and premium entertainment in the home," said Mark Ely, Executive Vice President, Strategy, Sonic Solutions. "We look forward to the year ahead and using our complete Hollywood-to-Home 3D products, services and technologies to help fuel the market for home 3D."

Select Survey Findings:

3D Home Entertainment

The Roxio 3D survey revealed some of the award-winning movies, popular TV shows and key sporting events that consumers would be most interested in viewing in 3D. From a list of sporting events that included the Super Bowl, NBA Finals and the World Series, the Olympics ranked as consumers' top pick to see in 3D.

Sporting events that consumers would be most interested in viewing in 3D:

Olympics 42%
Super Bowl 35%
World Series 8%
Stanley Cup 8%
NBA Finals 7%

For a full breakdown of the movie and TV show rankings visit: www.roxio.com/enu/company/3d/survey.html.

Personal 3D Enjoyment

As well as looking at consumer interests related to premium entertainment, the survey looked at the appeal of 3D for personal media enjoyment. In addition to the almost 80 percent who believe they will be taking 3D video or capturing 3D photos within the next 5 years, a staggering 75 percent indicate they would be interested in converting some of their existing 2D personal videos into 3D content. In addition, the survey explored price sensitivity related to 3D digital camera purchases and asked consumers which family events they would be most interested in capturing in 3D.

Personal events that consumers would be most interested in capturing in 3D:

Vacation 65%
Birthday 12%
Wedding 11%
School Event 6%
New Baby 6%

The informal Roxio 3D survey was conducted in March 2010 and collected responses from almost 2,000 Roxio software users residing in the U.S. To view the complete survey and results, visit: www.roxio.com/enu/company/3d/survey.html.

About Roxio

Roxio enables consumers to easily manage, share, and enjoy personal digital media content and, through RoxioNow(TM), conveniently access premium Hollywood entertainment from a broad range of connected devices. A wide array of leading technology companies, businesses and developers rely on Roxio applications, services and technologies to bring innovative digital media functionality to next-generation devices and platforms.

Roxio is a division of Sonic Solutions (NASDAQ:SNIC), headquartered in Novato, California.

Sonic, the Sonic logo, Sonic Solutions, Roxio, the Roxio logo, and RoxioNow are trademarks or registered trademarks owned by Sonic Solutions in the United States and/or other countries. All other company or product names are trademarks of their respective owners and, in some cases, are used by Sonic Solutions under license. Specifications, pricing and delivery schedules are subject to change without notice.

Source: Roxio

CONTACT: Chris Taylor of Roxio, +1-408-367-5231, Chris.Taylor@roxio.com

Web Site: http://www.roxio.com/

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