Live Sports Continue to Drive Mobile Video Consumption

Live Sports Continue to Drive Mobile Video Consumption

MobiTV, Inc. experiences significant increase in viewership with NBA Playoffs

EMERYVILLE, Calif., May 19 /PRNewswire/ -- Providing validation of the growing demand for top tier mobile media content, MobiTV, Inc. continues to experience strong increases in viewership during live sporting events delivered over its managed service platform to leading carrier operators in the U.S.

The 2010 NBA Playoffs on ESPN Mobile TV created significant
viewership spikes during the live games. More than two times
as many people tuned in to that channel on the MobiTV product
WHAT: for these games, as compared to non-game days.

Live high caliber content, such as the 2010 NBA Playoffs, is a
clear indicator of consumer interest in viewing sports content
while on-the-go. Key matchups, such as the Lakers vs.
Thunder, Cavaliers vs. Celtics and Spurs vs. Suns games,
WHY: continue to draw more engagement to the MobiTV experience.

In addition to the current NBA playoff coverage, MobiTV
delivers live coverage of the NHL Playoffs on NBC Sports.
Coming this June, MobiTV will air the 2010 FIFA World Cup(TM)
AND: live from South Africa on ESPN Mobile TV.

"The NBA Playoffs are a powerful example of the consumer
appetite for mobile content, its convenience and interactive
user experience," said Charlie Nooney, CEO of MobiTV, Inc.
"MobiTV's spikes in viewership during live events validate the
momentum in the adoption of mobile entertainment. Our strong
relationships with carriers and content providers enable the
MobiTV product to deliver compelling, rich and relevant
entertainment, which results in extended engagement by our
QUOTES: millions of viewers."

MobiTV, Inc.'s technology was the first to bring live TV to
mobile devices, and the company is driven by a passion for
delivering personalized, engaging and relevant mobile media
experiences to millions of subscribers. Our deep relationships
with wireless operators enable consumers to receive top-tier
content from brands like NBC, ESPN, Disney, CBS, Warner Music
and many more. MobiTV, Inc. applications, available on
hundreds of handsets and compatible with nearly every mobile
operating system, are powered by an industry-exclusive
technology platform that can be deployed by wireless operators
ABOUT: or hosted by MobiTV, Inc.

Founded in 1999, MobiTV, Inc. is a privately-held company with
headquarters in Emeryville, Calif. For more information about
MobiTV managed end-to-end services and hosted content
delivery technology and solutions, please visit:
www.mobitv.com/technology. To learn more about MobiTV
applications and services, go to: www.mobitv.com/products/
apps/tv/. To learn more about MobiTV mobile music products
and services, go to: www.mobitv.com/products/apps/radio/

MobiTV and the MobiTV logo are trademarks, service marks, and/
or registered trademarks of MobiTV, Inc. in the United States
and in other countries. All other trademarks, service marks,
and product names used herein are the property of their
respective owners.

Source: MobiTV, Inc.

CONTACT: Andy Kill, +1-650-691-7311, kill@airfoilpr.com, for MobiTV

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