The 'Kylie Effect' Boosts Pond's Sales Nationwide

The 'Kylie Effect' Boosts Pond's Sales Nationwide

LONDON, May 26, 2010/PRNewswire/ --

- With Photo

Kylie has finally revealed her beauty secret, and it's not
botox... it's a classic beauty product that has been passed down from mother
to daughter for generations, Pond's Cold Cream Cleanser.

Since Kylie's revelation on Sunday, sales of Pond's Cold Cream
Cleanser quadrupled within 36 hours, a phenomenon we like to call the 'Kylie
Effect'. Pond's are ordering more stock to meet demand, and increasing
production based on the heightened interest in the brand.

Priced at only GBP3.99 and available in over 5,000 high street
stores around the UK, including Boots, Superdrug and Lloyds, it is little
wonder that women all over the country have been stocking up on Pond's in a
bid to replicate Kylie's youthful complexion.

"Yes, I've used botox, but not any more. I'm embracing my age
and now my only secret is Pond's Cream" stated Kylie. "I use it every day.
It's all I really use to look after my skin."

"We are thrilled with Kylie's kind comments about Pond's. The
Brand is over 100 years old and is trusted and timeless. It is interesting to
see Kylie's mother introduced her to the range. That type of endorsement is
one of the secrets to the brand's success" says Peter Reynolds, Pond's
Marketing Manager.

For further information on Pond's visit http://www.pondsinstitute.co.uk.

Note to Editors:

A picture accompanying this release is available through the PA
Photowire. It can be downloaded from http://www.pa-mediapoint.press.net or
viewed at http://www.mediapoint.press.net or http://www.prnewswire.co.uk.

Source: Pond's

For further information please contact Mary Shiels or Dominic McCarthy, Neville McCarthy Associates, Email: mary@nevillemccarthy.com / dominic@nevillemccarthy.com, Tel: +44(0)207-940-2900

-------
Profile: intent