American Idol® and Electrolux Crown First-Ever 'Mom Idol(TM)'

American Idol® and Electrolux Crown First-Ever 'Mom Idol(TM)'

Leading Premium Appliance Brand and #1 Television Show Complete Search for America's Most Amazing Mom

NEW YORK, May 14 /PRNewswire/ -- From caring for their families to caring for their communities, today's Moms do it all in their quest to make a difference. They give...and give back. They are the champions who champion what is important, and a voice for what matters most. Yet despite their dizzying devotion to doing it all, Moms rarely get the recognition they deserve...until now.

Electrolux, the brand that celebrates amazing Moms, today crowned Kim Nelson, a mom of four from Arvada, CO, as the first-ever "Mom Idol". Nelson's story, submitted by her friend, Meredith Eddins, inspired America to vote for her over four other remarkable finalists, selected from nearly 50,000 nominations.

"Kim Nelson has been my 'Mom Idol' since the moment we met eight years ago," wrote Eddins in her nomination essay. "I was pregnant with triplets, sitting at the doctor's office, when Kim strolled in with her newborn triplet sons. She was so cute, very put together, and most importantly, she was wearing a belt. She actually had a waistline. Kim gave me hope! We've been friends ever since."

In addition to serving as a leader of STORM, a support group for triplet families, Nelson steered her four children through the loss of her husband, John, is active in her church, the kids' school and in their extra-curricular activities.

Nelson will receive a trip for two to the American Idol finale in Hollywood; a $5,000 donation to the charity of her choice; a VIP makeover; and a suite of Electrolux premium appliances.

Electrolux also recognizes the four other amazing finalists, including Ellen Covella of Santa Rosa Valley, CA, Becky Ketarkus of Fitchburg, WI, Gail LeNoble of Miami, FL and Leia Villaret of Ft. Worth, Texas.

"Electrolux set out on a mission to find a Mom who's in tune with what counts - her family, her passions, her community," said Mary Kay Kopf, CMO, Electrolux Major Appliances, North America. "And we found some truly incredible Moms. American Idol is an iconic show and seemed the perfect fit in launching this campaign. The Electrolux brand is all about helping Moms be even more amazing; now it's time to celebrate Mom for all the amazing things she does."

The search for America's first-ever "Mom Idol" kicked off on April 5. Through an agreement with FremantleMedia Enterprises (FME), licensor of American Idol®, Electrolux teamed up with the award-winning show to find an extraordinary mom. Through April 30, people could nominate a Mom or Moms could nominate themselves at www.electroluxappliances.com. America voted on one of five finalists from May 4 through May 13.

Designed with busy Moms in mind, Electrolux premium kitchen and laundry appliances are loaded with ingenious features such as a Perfect Turkey(TM) Button, one button you push to cook a perfect turkey; Luxury-Glide(TM) Racks, patented ball-bearing oven racks that effortlessly extend at the touch of a finger, and an Induction Hybrid cooktop that boils water in 90 seconds(1). The Electrolux laundry collection boasts the largest capacity washer and dryer that wash and dry the most clothes in one load(2) and the fastest wash-to-dry time(3) (just 36 minutes to wash AND dry a load).

The entire Electrolux appliance collection is available nationwide through select independent appliance dealers and at Best Buy, Lowe's and Sears.

Produced by FremantleMedia North America, American Idol is now in its ninth season in the U.S. where it airs on the FOX network.

About Electrolux

Electrolux has a rich heritage of developing kitchen appliances in Europe, which have been used throughout homes and restaurants for more than 80 years. Among these products is the prestigious Molteni brand, a name chosen by the world's greatest chefs who expect the ultimate in cooking performance. Design centers around the world are focused on understanding consumer needs and developing innovative designs that fit with how consumers live. For more information, visit www.electroluxappliances.com.

About American Idol

AMERICAN IDOL is created and executive-produced by Simon Fuller, founder of 19 Entertainment; and executive-produced by Cecile Frot-Coutaz, CEO, FremantleMedia North America; and Ken Warwick, executive producer, FremantleMedia North America.

About FremantleMedia & FremantleMedia Enterprises

FremantleMedia is one of the leading creators and producers of entertainment brands in the world. FremantleMedia is part of the RTL Group, Europe's largest television and radio broadcast company, which is in turn 90 percent owned by Bertelsmann AG, one of the world's major media and entertainment companies. FremantleMedia's worldwide production arm is responsible for many of the world's highest rated prime time entertainment, drama, serial drama and factual entertainment programmes. FremantleMedia Enterprises is the brand extension arm of FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and Home Entertainment around the world. The FremantleMedia Group (which includes talkbackTHAMES, UFA and Grundy amongst others) has operations in 22 countries, one of the most comprehensive global networks, creating over 10,000 hours of programming a year, rolling out more than 60 formats and managing over 300 individual titles. FremantleMedia has some of the world's most sought after and long running formats in its catalogue, and globally, produces such programmes as: Idols (co-produced with 19 Productions in the US), The X Factor (co-produced with Syco in the UK), Got Talent (co-produced with Syco in the UK and the US), Neighbours, The Bill, Family Feud, The Price is Right, Farmer Wants A Wife and Hole In The Wall.

About FremantleMedia North America

FremantleMedia North America (FMNA) is the U.S. production division of global media giant FremantleMedia. Based in Burbank, California, FMNA produces entertaining and innovative programs for network, cable, syndicated and online platforms, including the Emmy-nominated musical/reality phenomenon "American Idol" (FOX), "America's Got Talent" (NBC), "What Chilli Wants" (VH1), "Kirstie Alley's BIG LIFE" (A&E), "Secret Girlfriend" (Comedy Central), "Let's Make A Deal" (CBS), "Million Dollar Password" (CBS), "Family Feud" (syndicated) and the longest-running game show in television history, "The Price Is Right" (CBS).

(1) 10" induction burner with PowerBoost(TM), 6 qt./10" diam pot, 1 qt. tepid water.

(2) Based on manufacturer specifications.

(3) Fastest time based on smallest load/Fast Wash and Fast Dry cycles selected for various load compositions.

Contact:
Meghan Ackerson
212-445-8170
mackerson@webershandwick.com

Source: Electrolux

CONTACT: Meghan Ackerson, +1-212-445-8170, mackerson@webershandwick.com

Web Site: http://www.electroluxappliances.com/

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