Rentrak Announces Box Office Numbers for Weekend of April 23, 2010

Rentrak Announces Box Office Numbers for Weekend of April 23, 2010

LOS ANGELES, April 25 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT), today announced the weekend theatrical box office numbers for the weekend period of April 23 through April 25, 2010 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of Sunday, April 25, 2010 include:

Rank Title Distributor Weekend Gross Cume Locations

1 How To Train Your
Dragon Paramount $15,025,000 $178,020,714 3665
(NYSE: VIA; VIA.
B)
2 The Back-Up Plan CBS Films $12,250,000 $12,250,000 3280
(NYSE: CBS;
CBS.A)
3 Date Night 20th Century Fox $10,600,000 $63,471,596 3294
(NASDAQ:NWS)
4 The Losers Warner Bros. $9,605,000 $9,605,000 2936
(NYSE:TWX)
5 Kick Ass Lionsgate $9,500,000 $34,865,824 3065
(NYSE:LGF)
6 Clash Of The Titans Warner Bros. $9,000,000 $145,639,377 3271
(NYSE:TWX)
7 Death At A Funeral Sony $8,000,000 $28,449,177 2459
(NYSE:SNE)
8 Oceans Disney $6,000,000 $8,466,530 1206
(NYSE:DIS)
9 The Last Song Disney $3,705,000 $55,403,671 2794
(NYSE:DIS)
10 Alice In Wonderland Disney $2,242,000 $327,514,926 1385
(NYSE:DIS)
11 Hot Tub Time
Machine MGM $1,981,000 $45,704,375 1787
12 Diary Of A Wimpy
Kid 20th Century Fox $1,750,000 $59,491,944 1605
(NASDAQ:NWS)
Weekend of 4/23/10 to 4/25/10

© Rentrak Corporation 2010 -Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials® theatrical box office data collection and analytical service, and is covered by provisions of the Copyright Act. The material presented herein is intended to be available for public use. You may reproduce the content of the box office updates in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material.

About Box Office Essentials

Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation (NASDAQ:RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak is headquartered in Portland, Oregon, with additional offices worldwide in Los Angeles, New York City, Miami/Ft. Lauderdale, Argentina, Australia, Canada, France, Germany, Mexico, Spain and the United Kingdom. For more information on any of Rentrak's services, please visit www.rentrak.com.

Contacts: Rogers & Cowan for Rentrak Corporation
Sallie Olmsted Amanda Bialek
(310) 854-8124 (310) 854-8151
solmsted@rogersandcowan.comabialek@rogersandcowan.com

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bialek, +1-310-854-8151, abialek@rogersandcowan.com

Web Site: http://www.rentrak.com/

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