Introducing Mobile Application for The Cable Show 2010

Introducing Mobile Application for The Cable Show 2010

New Smartphone "App" Makes it Easy for iPhone and BlackBerry Users To Stay on Top of All Cable Show Activities

WASHINGTON, April 22 /PRNewswire/ -- The National Cable & Telecommunications Association (NCTA) has unveiled a new smartphone application designed specifically for attendees of The Cable Show 2010, NCTA's 59th Annual Convention and International Exposition taking place May 11-13 at the Los Angeles Convention Center.

The interactive smartphone app is designed be used on both the iPhone OS and BlackBerry handsets, as well as on any handset with access to mobile web applications. It will keep users constantly in touch with the latest developments during The Cable Show. Features will include:

-- Detailed exhibitor information - including exhibit locations, booth
highlights, and downloadable marketing collateral;
-- Demonstration details and participant information for the special "My
World - Powered by Cable" industry exhibit;
-- Real-time Cable Show alerts, updates, breaking news, pictures and
videos, and Twitter feeds; and
-- Easy access to session schedules, including panel participants,
locations and more.

The app will be enhanced specifically for the "My World" industry exhibit with special maps and enhanced navigation (iPhone platform), alerts, and special offers.

The Cable Show app is free and easily downloaded at m.thecableshow.com or at the iTunes store. The app will continually be updated with new features and information in the coming weeks including up to the minute details on sessions, speakers, events and exhibitor information.

Exclusive mobile marketing opportunities for exhibitors are available - please contact NCTA Convention Headquarters at (202) 463-7905 or email exhibitinfo@ncta.com. For further information on The Cable Show 2010, and to register for periodic updates, visit www.thecableshow.com.

NCTA is the principal trade association for the U.S. cable industry, representing cable operators serving more than 90 percent of the nation's cable television households and more than 200 cable program networks. The cable industry is the nation's largest broadband provider of high-speed Internet access, serving more than 40 million customers, after investing more than $145 billion to build two-way digital networks with fiber optic technology. Cable companies also provide state-of-the-art digital telephone service to more than 20 million American consumers.

Source: The Cable Show 2010

CONTACT: Joy Sims, +1-202-222-2350, or Eric Thomas, Fratelli Group,
+1-202-822-9491

Web Site: http://www.thecableshow.com/

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