Universal Music Group Launches Six-String(TM) on App Store

Universal Music Group Launches Six-String(TM) on App Store

Revolutionary New App Enables iPhone and iPod touch Users to Play Along With Their Favorite Songs, Culled From Real Studio Masters

LOS ANGELES, March 17 /PRNewswire-FirstCall/ -- Universal Music Group (UMG), the world's leading music company, today announced the launch of Six-String(TM) on the App Store. Six-String(TM) is a new iPhone and iPod touch music app that delivers a dynamic guitar experience and includes chart-topping hits culled from real studio masters.

Six-String(TM) authentically recreates the guitar playing experience using tracks gathered from the real studio masters. So for the first time ever, players are provided with a truly engaging musical experience as they are required to pluck, strum and change chords. And since no experience is required, anyone anywhere can now play the guitar like a pro along with their favorite songs instantly!

Six-String(TM) comes with 6 chart-topping tracks, but players can easily add songs from the in-app store as they progress. The tracks included are: Bon Jovi's "You Give Love A Bad Name;" Tom Petty's "Runnin' Down A Dream;" Fall Out Boy's "Thnks Fr Th Mmrs;" Peter Frampton's "Show Me The Way;" and Orianthi's "According To You." It also contains The Scorpions "Raised on Rock," from their new album, Sting in the Tail, being released on March 23rd, which will be the first time a Scorpions' recording has been included in any of the music game franchises.

The Six-String App also features more than 20 additional game tracks available for in-app purchase, including songs from 3 Doors Down, Angels and Airwaves, Beck, Dashboard Confessional, G.B.H., Gary Go, Hinder, Hollywood Undead, Kaiser Chiefs, Maroon 5, No Doubt, Papa Roach, Rise Against, Robert Palmer, Sum 41, Wolfmother and many more to come! In addition, users can purchase the corresponding song, video and ringtone from iTunes through the app where available.

In Six-String(TM), there are 2 different play modes: Practice Mode or Studio Mode. Practice Mode lets the player get familiar with a song and Studio mode allow the player to compete, earn points and work up to Six-String's(TM) high-score rankings. Moreover, there will be a contest running through the first month of the game's release, whereby the person with the highest score on the Six-String(TM) Hall of Fame leaderboard via the Plus+ Network at exactly 6:00 PM PDT on April 6, 2010 will be eligible to win a Fender American Deluxe Stratocaster."

The app allows users to play each track at three different levels of difficulty. The sound can be adjusted to hear only the guitar or the guitar against the full master recording. Additionally, the game offers a free, thriving Six-String(TM) social community (via 'Plus+ Network') which adds more excitement and competition to the game, allowing users to challenge each other's prowess on any song. In addition, players may choose to post score updates via Facebook, Twitter and email.

The Six-String App is available for $4.99 from the App Store on iPhone and iPod touch or at www.itunes.com/appstore/.

For more info about the Six-String App, go to:
Facebook: www.facebook.com/SixStringApp
Twitter: www.twitter.com/SixStringApp
MySpace: www.myspace.com/SixStringApp

About Universal Music Group

Universal Music Group is the world's leading music company with wholly owned record operations or licensees in 77 countries. Its businesses also include Universal Music Publishing Group, the industry's leading global music publishing operation.

Universal Music Group's record labels include A&M/Octone, Decca, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Interscope Geffen A&M Records, Island Def Jam Music Group, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Polydor Records, Show Dog-Universal Music, Universal Motown Republic Group, Universal Music Latino and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which includes the last 100 years of the world's most popular artists and their recordings. UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes eLabs, its new media and technologies division; Bravado, its merchandising company; Twenty-First Artists, its full service management division; and Helter Skelter, its live music agency.

Universal Music Group is a unit of Vivendi, a global media and communications company.

Source: Universal Music Group

CONTACT: Maria Ho-Burge, maria.ho-burge@umusic.com, or Peter LoFrumento,
both of Universal Music Group, +1-212-331-2569

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